Free Essays on My Road Trip

Road Trip A new CD in your stereo, a full tank of the cheapest gas you can find, a fresh pack of cigarettes and some of your closest friends, theses are all I ever needed to have a good time. I don’t know where I get my love of road trips, maybe it’s from my mom always wanting to find out â€Å"where this road goes,† or maybe it was just that I’ve always wanted to see if the grass really is greener on the other side. All I know it that road trips seem to be the essence of my life. Some road trips are planned well in advance, while others hit you smack upside the head with no warning at all. This particular road trip was one of those that left you with a black eye and a welt just above your right temple. As five o’clock wound around on that Silverdale, WA Saturday afternoon, I was getting off of work at the mall and instead of just going home and waiting for Monday to come, I decided to go find an adventure with some friends. I started up the mall scanning all of the other shops to see who was working and who was about to get off work. Finally, towards the end of the mall I found my good friend of many years, Lauren, working at the Metabolife booth. When he had gotten off the telephone I asked him about that evening and what he was doing, he replied that he and his roommate Suzie were going to drive down to Oregon for the night to see Suzie’s mom. After a quick check in with Dad to let him know that I would be out of state for the weekend, we were off to Oregon. A few hours had passed and we were getting rather near to the boarder of Oregon, I noticed that we might need to stop and get gas, at that point I fell into a deep sleep without telling anyone else in the car that we needed gas soon. As the gage slid towards â€Å"E† and the SUV started to give out, I was awakened by the frantic sounds of Lauren’s effeminate voice yelling at Suz to pull over to the side of the road, and Suz yelling back that she wouldn’t b... Free Essays on My Road Trip Free Essays on My Road Trip Road Trip A new CD in your stereo, a full tank of the cheapest gas you can find, a fresh pack of cigarettes and some of your closest friends, theses are all I ever needed to have a good time. I don’t know where I get my love of road trips, maybe it’s from my mom always wanting to find out â€Å"where this road goes,† or maybe it was just that I’ve always wanted to see if the grass really is greener on the other side. All I know it that road trips seem to be the essence of my life. Some road trips are planned well in advance, while others hit you smack upside the head with no warning at all. This particular road trip was one of those that left you with a black eye and a welt just above your right temple. As five o’clock wound around on that Silverdale, WA Saturday afternoon, I was getting off of work at the mall and instead of just going home and waiting for Monday to come, I decided to go find an adventure with some friends. I started up the mall scanning all of the other shops to see who was working and who was about to get off work. Finally, towards the end of the mall I found my good friend of many years, Lauren, working at the Metabolife booth. When he had gotten off the telephone I asked him about that evening and what he was doing, he replied that he and his roommate Suzie were going to drive down to Oregon for the night to see Suzie’s mom. After a quick check in with Dad to let him know that I would be out of state for the weekend, we were off to Oregon. A few hours had passed and we were getting rather near to the boarder of Oregon, I noticed that we might need to stop and get gas, at that point I fell into a deep sleep without telling anyone else in the car that we needed gas soon. As the gage slid towards â€Å"E† and the SUV started to give out, I was awakened by the frantic sounds of Lauren’s effeminate voice yelling at Suz to pull over to the side of the road, and Suz yelling back that she wouldn’t b...

For Want Of A Letter … Tic, Tick

For Want Of A Letter †¦ Tic, Tick For Want Of A Letter Tic, Tick For Want Of A Letter Tic, Tick By Sharon Sometimes the inclusion or omission of a single letter can completely change the meaning of your word, phrase or sentence. Take the word tic, for example. Its a noun that refers to those visible twitches that suggest nervousness or stress. Merriam Webster defines it as: a local and habitual spasmodic motion of particular muscles especially of the face. It is believed to originate from the French phrase tic douloureux which refers to the same phenomenon. The word has also come to refer to, as Merriam Webster puts it, a frequent usually unconscious quirk of behavior or speech. If you add a particular phrase to the end of every sentence or compulsively lick your lips when youve finished speaking, this would be a tic. However, I have often seen tic misspelled as tick. Tick has several meanings , none of them referring to facial, verbal or behavioral mannerisms. The meanings of the noun tick include: a bloodsucking arachnid (such as the ones found on dogs) a wingless parasitic fly a mattress casing a light, rhythmical tap the beat of a clock a check mark on a list an abbreviation of ticket (hence the British expression, on tick, meaning on credit) Meanings of the verb to tick include: to make the sound of a tick (like a clock) to run (as in to operate or work in a certain way) to mark with a tick (written) to check off Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"Round vs. AroundThe 7 Types of Possessive Case

A Study of Chromosome formation through observation of the cell cycle Research Paper

A Study of Chromosome formation through observation of the cell cycle (Abstract) - Research Paper Example We grew union roots to two centimeters, retrieved a 1cm sample, allowed them to steep in a fixative solution for 24 hours which keeps them in stasis, exposed them to hydochloric acid at sixty degrees Celsius, prepared the onion onto a slide, applied the reagent, sealed the slide and observed using an optical microscope. We did a similar process to a kanoi, in order to understand differences and similarities in chromosomal formation. Chromosomal bunching was observed, and it became difficult to distinguish between chromosomes. Most observations were of the interphase period. Chromosomes split, reproduced on DNA molecules during the S stage, became thicker and shorter and produced spindle fiber. Only a tiny minority of cells observed were in metaphase, moving to the equatorial plane; however, this tiny minority was more than expected, as metaphase is by far the most brief phase and it is likely in any given sample that no cells would be in metaphase at the time of the application of th e fixative. Anaphase and telophase samples were also observed. 7% more interphase cells were perceived than would be expected by random chance, well within standard error. P value was .734, larger than expected but still not sufficient to reject the null hypothesis.

The Real Future of Recycling Essay Example | Topics and Well Written Essays - 1000 words

The Real Future of Recycling - Essay Example recycling it is meant that the products which are being used once and thrown away are being manufactured in such a way that their raw materials can be used again to form the new products of the same generation. (Mitchell 2007) The logo ‘Reduce, reuse and recycle’ has been derived to lower down the waste products in the world and reuse these waste products to produce new efficient ones. Specific materials are present in this world which can be recycled which are glass, plastics, cans, metals, papers etc. Recycling has grown to be a global issue because of the alarming condition of the resources in this world and it has almost become obligatory on every household and businesses in the developed countries. (Yeoman & McKee 2000). This paper would revolve around the issue of Recycling and would provide both the viewpoints regarding the success or failure of Recycling in this world. The logo ‘Reduce Reuse and Recycle’ is specifically used to depict the process of recycling in this world. In developed countries it is seen that many of the households and businesses have taken special measures which help in recycling products which are being used. Authorities in these developed countries are taking measures which would ensure that recycling rate is increasing. As quoted by Sandy Irvine â€Å"the European Commission is making moves in the same direction.† (1998) Businesses such as shopping markets and business centers have special sites for the dumping of articles which can be recycled. Similarly the citizens in the developed countries are obliged to dump all the products that are used in recycle bins so that they can be used again. Government is intervening in recycling programs by investing in roadside recycling bins and other plants which would help to recycle waste products. The waste products of households are usually taken by waste collect ion vehicles which then take the waste materials to specific plants (Mitchell 2007). As the waste products are a mixture of

Identity Theft and Facebook Essay Example for Free

Identity Theft and Facebook Essay Bullying amp; Suicide 3F Social networking is the main source teenagers turn to when they want to bully other people. Harsh statements and name calling are what is said to make the victim feel lonesome and pathetic. Bullying can quickly turn into cutting yourself or even committing suicide. That’s what happened to Holly Grogan who was tormented in school who felt her last resort was to just make it all stop by killing herself. (McWilliams, Geraldine, 2009, para. 1) Cyberstalkers 5D Real-world stalkers are known to know their victims personally. The Huffington Post reports that victims said their cyberstalkers were either acquaintances or complete strangers with few or unclear motives for harassment. Only 4% reported being stalked by a former partner, compared with victims of face-to-face stalking, where around half are former partners. (April, 11, 2011, para. 5) Obsessed with Facebook 4C As of 2011, there are 500,000,000 active Facebook users, which is approximately 1 in every 13 people on Earth. 48% of 18-34 year olds check Facebook as soon as they wake up. A record-breaking 750 million photos were uploaded on the site on New Year’s weekend. 57% more people talk online rather than in real life. (Think Marketing and Communications, 2011, para. 4) Obesity 8H More and more children are becoming comfortable facing their computer every day. They don’t go outside to play and socialize with other kids face-to-face as much. Kids are getting addicted to computer online games, chats, and social networking. The result is less body activity, a reduction in quality of life, and serious health risks. Getting hooked to the computer tends to make a person lazy to move and socialize. It is best to prevent them early in their life with more time exercising and less computer time. (TechXplore Inc. , 2011, para. 2) Nigerian Scammers 7G Nigerian Scammers have always been a problem on the internet. Two years ago, they were impersonating people on Facebook and asking for money. Facebook does have a pretty secure security system, yet imposters are able to receive a person’s information with just the click of a button. 0% of the people scammed are fooled and end up getting their money stolen from who they thought was someone they knew and trusted. (AOL Inc. , January, 26, 2009, para. 1) Murder 6E Murder is one of the most common negative results when using cyberspace. For instance, 41-year-old Edward Richardson of Staffordshire, England, killed his 26-year-old wife, Sarah, for changing her relationship status on Facebook to â€Å"single. † This act enraged Edward which caused him to break down Sarah’s door and stabbed her to death. According to the government, hes been sentenced to life in prison. AOL Inc. , 2009, para. 2) Formspring 9I A relatively new website called â€Å"Formspring. me† is a common innovation of cyber-bullying. This online page allows teenagers to ask open-ended questions about themselves or friends, with the option to ask anonymously. Many comments are rude and sexual, which causes parents to radar what their child is doing. The majority of teenagers set up their account to Tumblr, another social network, and invite hundreds of friends to ask questions without identifying themselves. (Kary, Mary Kate, 2010, para. 1-2)

Human Cloning Essay -- Clones, Cloning Essays

Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21. Human Cloning Essay -- Clones, Cloning Essays Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21.

Kaplan University

The increased use of online universities in this country have given millions of Americans the opportunity to get their degree later in life while possibly trying to juggle a career and family at the same time. These are five such universities.The first is Kaplan University.   Its website is www.kaplan.edu and the university offers master’s, bachelor’s and associate degrees as well as certificates that can provide the student with skills to compete in the fields of health care, design, criminal justice and education to name a few.   The university was founded in 1937 and the current tuition costs are ranging from $305- $475 per credit hour. This is depending upon the type of degree that the individual has chosen. The university is helpful to its alumni in the fact that accepts resumes and posts jobs on their website for employers.Its mission statement is: Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education. Our programs foster student learning with opportunities to launch, enhance, or change careers in a diverse global society. The University is committed to general education, a student-centered service and support approach, and applied scholarship in a practical environment.†To contact Kaplan University by email, [email  protected] is the email address. â€Å"Since 1937, we’ve built a long and distinguished tradition as both an academic pioneer and career-maker. We’re part of Kaplan Higher Education, a premier education provider, with more than 75 campus-based schools nationwide. Unique to our education family are some of the highest ranked programs in the world. Kaplan is the world leader in test preparation and has helped more than 3 million students prepare to take the tests necessary to achieve their education and career goals. The Kaplan Professional companies provide certification training developed for adult learner s who are juggling the demands of home, family, and busy careers.† (getinfo.kaplan.edu)University of Phoenix   www.phoenix.edu) is the largest online university in the country with more than 20,000 faculty and more than 220,000 undergraduates. The university was founded in 1976 and its central location is in Phoenix, Arizona. The University of Phoenix, has grown considerably and it was recognized as the first university in the country to offer course work online. The email of the university is [email  protected] and its tuition is $475 per credit hour.Its mission statement is: The Statement of Mission and Purposes focuses clearly on student learning and identifies that focus as the vehicle through which broader institutional goals will be pursued. It also emphasizes innovation, convenience, continuous improvement, and service quality as essential to mission fulfillment.The University of Phoenix has extensive resources in the area of job postings.   There are literally th ousands of jobs postings in the website which is frequented by University of Phoenix undergraduates and alum on a daily basis. â€Å"Beginning in the early 1970s University of Phoenix reinvented the way in which working adults could achieve a higher education and made academic innovation, quality and accountability its hallmark. It pioneered an educational and service model specifically geared toward the way adults learn best and made its programs widely available to working students using common-sense scheduling and fresh new approaches to academic delivery.† ( www.phoenix.edu)DeVry University is one of the most widely known and respected universities in the country.   And now they can add their online university to that list. DeVry University: (www.devryonlinedegrees.com)   is a for profit institution for full or part time individuals seeking training in some of the more technical jobs in the country and which are already in the work force.Devry was founded in 1931 and its tuition costs per semester is $4975. Devry offers an online search engine in the way of job postings and offers a wide and diverse range of jobs to chose from; many of which place a great deal of merit on an alum from Devry University. Its email for students is: [email  protected] and its main programs are computer engineering, electronic engineering network and communicationIts mission statement is: The mission of DeVry University is to foster learning through high-quality, career-oriented undergraduate and graduate programs in technology, business, and management.   The university delivers its programs at campuses, centers and online to meet the needs of a diverse and geographically dispersed student population.Strayer University: www.strayer.edu. Is located in Washington D.C. and it a private institution.   Strayer has more than 31,000 students within its 45 campuses and serves its students online as well as in the classroom and it is unique in that fashion.The tuition is $1730 per course and its job postings and postings of resumes on behalf of its undergraduates is very helpful to the students and the website has received positive feedback for these services. The university was founded in 1892 but was made a university as recently as 1998. Its email for applicants is [email  protected]Its mission statement is: To establish opportunities for Strayer University alumni to stay connected to the University and remain on the cutting edge of business and technology. Over 112 years, the school has expanded to 45 campuses and in 11 states. â€Å"Strayer University offers an alumni directory as well as daily postings of job fairs as well as a newsletter for its alumni and undergraduates. Our undergraduate and graduate programs are available at  46 campuses in Alabama, Delaware, Florida, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and Washington, D.C., as well as online. Many students take advantage o f both on-campus and online courses.† ( www.strayer.edu.com)Thompson Rivers University is another online school that has earned the respect of its students.   Its campus is located in British Columbia, Canada and was established as recently as 2005 as an online university.   The school was established in 1978 and it is a public institution.   Its website is www.tru.ca/ and its email for interested applicants is [email  protected]/   The university offers free job postings and well as resumes to be posted on their website.   The services that the university offers in this are not as extensive as other, more established universities but it promises to increase its listings in the coming months.Its mission statement is: To support planning at a variety of levels across the university by providing accurate, timely, impartial and reliable information and analysis for decision-making, policy development, and internal and external constituent needs. The tuition fees are v ery reasonable at $111 per semester hour which is much lower than the above mentioned universities and one of the more affordable tuitions that I have ever come across.   And with that total being in Canadian dollars, the tuition is even less than that at just over $100 per semester hour. Here are a few fast facts about the college: Almost 50 undergraduate degree options at the TRU Kamloops Campusâ€Å"Nearly 20 professional career Diploma programs, all with ‘ladders' to a degree at the Kamloops campus Six- to ten-month Job-entry certificates, Trade-entry and Apprenticeship training at the Kamloops campus Distance education courses, and complete distance programs in selected fields. Flexible distance and degree, diploma and certificate access through the BC Centre Open Learning, currently based at our Burnaby campus.† ( www.tru.ca)Here is a summary on just a few of the online universities that are available.   And with more becoming accredited, it is becoming easier for professional adults to go back and get their degree and open up the door of opportunity when they thought that it has been closed forever.

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. It allows consumer companies to deliver real-time and personalized services and content with highly engaging immersive experiences (Bir d, 2007). References Ryan, D., & Jones, C. (2012).  Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. Wind, Y., & Mahajan, V. (2001).  Digital marketing global strategies from the world’s leading experts. New York, J. Wiley. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=117489. Bird, D. (2007).  Commonsense direct & digital marketing. London [u.a.], Kogan Page. Fenwick, I., & Wertime, K. (2013).  Digimarketing the essential guide to new media and digital marketing. Hoboken, N.J., Wiley. http://rbdigital.oneclickdigital.com. Ryan, D., & Jones, C. (2011).  The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page. Hemann, C. (2013).  Digital marketing analytics: Making sense of consumer data in a digital world. by Chuck Hemann, Ken Burbary. Indianapolis, Indiana: Que. Rowan, W. (2001).  Digital marketing: Using the new technologies to get closer to your customers. London: Kogan Page. Carter, B. (2011).  Digital marketing for dummies. Chichester: John Wiley & Sons. Jà ¤rvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena, C. (2012). Digital And Social Media Marketing Usage In B2b Industrial Section.  Marketing Management Journal,  22(2), 102-117.Rowley, J. (2008). Understanding digital content marketing.  Journal Of Marketing Management,  24(5/6), 517-540. Ryan, D., & Jones, C. (2009).  Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. Carter, E., & Parameswaran, R. (2012). THE DIGITAL MARKET-SPHERE (DMS): MODELING VIRTUAL TRANSACTONS AND TRANSVECTONS.  Marketing Management Journal,  22(1), 122-158.Friedlein, A. (2014). The many ‘deaths’ of digital marketing.  Marketing Week (01419285), 5.Hendrix, P. E. (2014). How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing.  Journal Of Marketing Theory & Practice,  22(2), 149-150. doi:10.2753/MTP1069-6679220209 Winterberg, B. (2013). Tools for Digital Age Marketing.  Journal Of Financial Planning,  26(1), 32-33. Farrar, M. (2010). Understanding Digital Marketing.  Manager: British Journal Of Administrative Management, (71), 12-14. Source document

New Love Quotes

New Love Quotes Love, whether it strikes at sixteen or sixty always brings with it a rush that is hard to capture in words. Despite this, many authors, writers, and celebrities have tried to express the magic of new love. Here are some new love quotes that represent attempts to articulate the experience of new love. Friedrich Nietzsche There is always some madness in love. But there is also always some reason in madness.D. H. Lawrence I am in love - and, my God, it is the greatest thing that can happen to a man. I tell you, find a woman you can fall in love with. Do it. Let yourself fall in love. If you have not done so already, you are wasting your life.Antoine de Saint, Exupery Perhaps love is the process of my gently leading you back to yourself.Alice Walker I have learned not to worry about love; But to honor its coming with all my heart.Soren Kierkegaard Dont forget to love yourself.Fred Allen It is probably not love that makes the world go around, but rather those mutually supportive alliances through which partners recognize their dependence on each other for the achievement of shared and private goals.Anonymous A good marriage is like a casserole, only those responsible for it really know what goes in it.Reinhold Niebuhr Forgiveness is the final form of love.Peter Ustinov Love is an act of endless forgiveness, a tender look which becomes a habit. Marcus Aurelius Accept the things to which fate binds you, and love the people with whom fate brings you together, but do so with all your heart.Mickey Rooney Women like me because I make them laugh. And what is an orgasm, except laughter of the loins?Saul Bellow The body, she says, is subject to the forces of gravity. But the soul is ruled by levity, pure.Boris Pasternak Love is not weakness. It is strong. Only the sacrament of marriage can contain it.Leo Buscaglia Love is always open arms. If you close your arms about love you will find that you are left holding only yourself.Antoine de Saint-Exupery For true love is inexhaustible; the more you give, the more you have. And if you go to draw at the true fountainhead, the more water you draw, the more abundant is its flow.

Chinese-Americans and the Transcontinental Railroad

Chinese-Americans and the Transcontinental Railroad The Transcontinental Railroad was a dream of a country set on the concept of Manifest Destiny. In 1869, the dream was made a reality at Promontory Point, Utah with the connection of two railway lines. The Union Pacific began construction of their rail in Omaha, Nebraska working toward the west. The Central Pacific began in Sacramento, California working toward the East. The Transcontinental Railroad was a vision of a country but was put into practice by the Big Four: Collis P. Huntington, Charles Cocker, Leland Stanford, and Mark Hopkins. Benefits of the Transcontinental Railroad The benefits of this railroad were enormous for the country and the businesses involved. The railroad companies received between 16,000 and 48,000 per mile of track in land grants and subsidies. The nation gained a quick passage from east to west. A trek that used to take four to six months could be accomplished in six days. However, this great American accomplishment could not have been achieved without the extraordinary effort of Chinese-Americans. The Central Pacific realized the enormous task ahead of them in the construction of the railroad. They had to cross the Sierra Mountains with an incline of 7,000 feet over only a 100-mile span. The only solution to the daunting task was a great deal of manpower, which quickly turned out to be in short supply. Chinese-Americans and the Building of the Railroad   The Central Pacific turned to the Chinese-American community as a source of labor. In the beginning, many questioned the ability of these men that averaged 4 10 and only weighed 120 lbs. to do the work necessary. However, their hard work and abilities quickly allayed any fears. In fact, at the time of completion, the vast majority of workers from the Central Pacific were Chinese. The Chinese worked under grueling and treacherous conditions for less money than their white counterparts. In fact, while the white workers were given their monthly salary (about $35) and food and shelter, the Chinese immigrants received only their salary (about $26-35). They had to provide their own food and tents. The railroad workers blasted and scraped their way through the Sierra Mountains at great risk to their lives. They used dynamite and hand tools while hanging over the sides of cliffs and mountains. Unfortunately, the blasting was not the only detriment they had to overcome. The workers had to endure the extreme cold of the mountain and then the extreme heat of the desert. These men deserve a great deal of credit for accomplishing a task many believed impossible. They were recognized at the end of the arduous task with the honor of laying the last rail. However, this small token of esteem paled in comparison to the accomplishment and the future ills they were about to receive. Prejudice Increased After the Completion of the Railroad There had always been a great deal of prejudice towards the Chinese-Americans but after the completion of the Transcontinental Railroad, it only became worse. This prejudice came to a crescendo in the form of the Chinese Exclusion Act of 1882, which suspended immigration for ten years. Over the next decade, it was passed again and eventually, the Act was renewed indefinitely in 1902, thus suspending Chinese immigration. Furthermore, California enacted numerous discriminatory laws including special taxes and segregation. Praise for the Chinese-Americans is long overdue. The government over the last couple of decades is beginning to recognize the significant achievements of this important segment of the American population. These Chinese-Americans railroad workers helped to fulfill the dream of a nation and were integral in the improvement of America. Their skill and perseverance deserve to be recognized as an accomplishment that changed a nation.

Rituals Essay Example | Topics and Well Written Essays - 750 words

Rituals - Essay Example One of the ghost stories that I heard at UC Irvine is a dance major who was obsessed with being the perfect dancer. She lived at one of the single rooms in Mesa Court. She was quiet and rarely went out of her room. One week had already passed, but she had not gone out of her room at all. People thought that she could be practicing hard for her upcoming performance, especially since they could see her silhouette in the curtain, dancing every day. However, the bad smell started creeping out into the whole floor. The RA knocked on the dancer’s door several times before she decided to forcefully enter it. She found the dance major hanging from a ceiling fan, with a rope around her neck. She spun around slowly, as if she just killed herself, although the autopsy revealed that she had been dead for 10 days already. People thought that she gave in to the pressure and committed suicide. Joseph Bosco says in â€Å"The Supernatural in Hong Kong Young People's Ghost Stories,† â₠¬Å"†¦many supernatural phenomena have natural explanations. The moral lesson of the story is to not yield to pressure and to remain sane with the help of one’s social support group, as well as to practice healthy rituals. She is a loner who thought she could make it on her own without friends or family to support her. At the same time, her ritual might have been too strenuous on her, mentally and physically. Perhaps she needed the magic of positive rituals that give a â€Å"sense of control, with that added confidence, at no cost†.

Personal Development Plan. Advancing Career Development Coursework

Personal Development Plan. Advancing Career Development - Coursework Example These include sparking the audience’s interest and presentation practices that respect the audience’s time. Use Toastmasters international articles, which offer information on oratory skills improvement, including how to deal with audiences that are distracted by capturing their imagination (Turner, 2013: p40). One excellent resource to improve networking skills is PLNs technologies that offer functionalities like communication and presentation with one’s peers that one can adapt and change to suit their needs (Turner, 2013: p46). It allows learners to structure complex environments of content and people according to their preference. Skill layer technology solutions, a social network management tool, will also be used to enhance communication with individuals within my network, as well as to remain in touch with them (Turner, 2013: p47). Ability in this skill will be measured at the end of the academic year. This is because it is only during this period that I will have met most of the important people to my academic and future professional career. It is also possible to assess one’s understanding about commercial realities and business benefits by participating in discussions about the related industries, as well as in the comment sections of most business-oriented websites like the WSJ. To improve on this skill, the mindTools.com website offers concentration strategies and tests that help to identify distracters in the environment and offers ways to adopt new strategies (Smale & Fowlie, 2012: p20). Ability in this skill will be evaluated towards the end of the school year in October and November. This is because this period is the most important for finding self-motivation by applying aspects of the skills as learnt over the semester. The Self-Regulated Strategy Development tool has persuasion maps. These are interactive online tools that enhance the student’s ability to map