Men and Eating Disorders - 1453 Words

Protruding rib cages, frail bones, and thin hair, these symptoms often come to mind for many physicians and therapists alike when they think of someone suffering from an eating disorder. What about overly health conscience, extreme muscle mass, and obsessively exercising? New disorders like Muscle Dysmorphia are being discovered in males that have not been brought to the forefront of news today. The male population is severely under calculated and usually passed over when people cover statistics and findings for eating disorders. This stigma and stance that people have while thinking only females suffer from eating disorders only makes it more difficult for males to admit they have a problem and seek treatment for it before it gets too†¦show more content†¦These ideas have not just been secluded to magazines but medical journals as well, many recent scholarly articles have been written on this growing topic. One scholarly article focusing on the lack knowledge and treatments available to men was written by medical experts Jane Dalgliesh and Katherine Nutt. The two published their article, â€Å"Treating men with eating disorder in the NHS† in the May 2013 issue of Nursing Standard. Dalgliesh and Nutt emphasize that fact that eating disorders are still focused on females when diagnosing. Specific medical symptoms like â€Å"amenorrhea† (the absence of menstrual periods) it harder to confirm that a male has an eating disorder and the medical field needs to update what they look for (Dalgliesh). In addition to mentioning the issues arising from the currently set and used symptoms for diagnosing, the authors criticize the field when they move on to the treatments for patients, or the lack thereof. Dalgliesh and Nutt confirm that some facilities refuse to house male patients because lack of resources and preparedness which should never be a reason to turn someone in needShow MoreRelatedMen and Eating Disorders874 Words   |  4 Pagessomeone suffering from an eating disorder. What about overly health conscience, extreme muscle mass, and obsessively exercising? New disorders like Muscle Dysmorphia are being discovered in males that have not been brought to the forefront of news today. The male population is severely under calculated and usually passed over when people cover statistics and findings for eating disorders. This stigma and stance that people have while thinking only females suffer from eating disorders only makes it moreRead MoreMen and Eating Disorders Essay1182 Words   |  5 PagesMen and Eating Disorders About seven million women across the country suffer from eating disorders including anorexia nervosa and bulimia and, as a result most research involving these disorders have only been conducted on females. However, as many as a million men may also suffer from these same disorders. Women are not the only people prone to disliking what they see when they look into the mirror. Now a days more men are worried about their body shape. Clinical reports tell us that oneRead MoreEating Disorders : A Common Phenomenon Among Men2622 Words   |  11 PagesEating disorders have been a common phenomenon among men, and it is no longer considered niche topic. According to Gerbasi et al. (2014), males who are suffering from this disorder have been faced with immense stigmatization in an attempt to overcome it, and they have been neglected in the treatment process. There are numerous stereotypes associated with eating disorders that have inhibited the evidence-based treatment among males and it ha s mitigated effectiveness in the management of problems thatRead MoreShould Supplements Be A Type Of Eating Disorder Among Men? Essay905 Words   |  4 Pagespresented evidence that consuming great amount of supplement is considered a type of eating disorder among men since overusing supplements can also lead to malnutrition and psychological problem. Researchers conducted a survey questioning 195 men between ages 18 and 35 about their diet, their training, and how they view themselves physically in order to observe if supplements have a relationship with eating disorders. The results of the type fitness supplements that the majority of the participantsRead MoreAnorexia Nervosa Is A Serious Eating Disorder That Affects Women And Men Of All Ages2104 Words   |  9 Pagesâ€Å"Anorexia nervosa is a serious eating disorder that affects women and men of all ages. It’s characterized by three key features: refusal to maintain a healthy body weight, an intense fear of gaining we ight, a distorted body image† (Smith Segal, 2016). Individuals with this disorder do not have healthy eating habits, most often not eating at all. They will starve themselves, excessively exercise, eat very little, purge at random times, and/or throw up their food following their â€Å"meal†. AnorexiaRead More Eating Disorders in Males Essay examples1362 Words   |  6 PagesEating Disorders in Males Eating disorders are largely considered to be a female disease. Statistics seem to validate this perception – of the estimated five million-plus adults in the United States who have an eating disorder, only ten percent are thought to be male ((1)). Many professionals, however, hold the opinion that these numbers are incorrect – it is impossible to base the statistics on anything other than the number of adults diagnosed with eating disorders, and men are much lessRead MoreEating Disorders, Body Image Gender Essay1721 Words   |  7 PagesRIGHTS (HE6) ASSIGNMENT EATING DISORDERS, BODY IMAGE GENDER Submitted to: Dr. Sivakami Muthusamy Centre for Health and Social Sciences School of Health Systems Studies, TISS, Mumbai. Submitted by: Pallavi Muraleedharan Enrollment Number: M2015HE018 Master of Health Administration (2015-17) Tata Institute of Social Sciences, Mumbai Date: 16/08/2016 INTRODUCTION Eating disorders, body image and gender remain as a very complex interlinked web. Eating disorders affect people from all demographicsRead MoreIncrease in Eating Disorder Victims Essay1623 Words   |  7 PagesIncrease in Eating Disorder Victims There are a number of eating disorders which many people suffer from, and most people may not even be aware that the way they eat could be classed as an eating disorder. Amongst the many disorders are the four most notable; binge eating, anorexia, bulimia and obesity. Another disorder vastly approaching the media limelight is bigorexia. The Eating Disorders Association defines this condition as à ¢Ã¢â€š ¬Ã‚ ¦outward signs of inner emotionalRead MoreFacts About Eating Disorders And Gender Socialization846 Words   |  4 PagesFacts About Eating Disorders †¢ What is socialization? Socialization is a process in which we learn and internalize attitudes, values, beliefs, and norms of our culture and develop a sense of self. †¢ Gender Roles Gender Roles are complex clusters of ways males and females are expected to behave †¢ Gender roles Socialization Gender socialization is a process of learning social expectations and attitudes associated with one s sex. Gender socialization is explained with why human males and femalesRead MoreEating, Bipolar and Anxiety Disorders1145 Words   |  5 PagesIn 2010, eating disorders had a reported 7,000 deaths each year. Not only this, but 3%-5% of children under the age of 18 have an anxiety disorder. Also 15% of all bipolar disorder patients have committed suicide. Eating disorders, anxiety disorders, and bipolar disorders are all prevalent today throughout all ages. Even middle schoolers. Eating Disorders Eating disorders are abnormal eating habits that usually involve eating too little or too much food to the harmful point of both physical and

The Current Structure Of Teaching - 2213 Words

*insert title here* Moriah Alexa Gonzales Dr. Patricia Maloney SOC 3336 – Sociology of Education Spring 2016 May 6, 2016 I. ABSTRACT - Will write this section after my paper is finished II. HISTORY AND CURRENT STRUCTURE The current structure of teaching seen in American schools today vary by the type of classroom a student is in. For example, there are teaching styles that shift the focus from the teacher giving the instruction and being the central figure in the classroom. The counter to this example would be the students or groups expressing individual freedom with exploring and learning. In this type of system the teacher would not be the central figure of the classroom, but instead act as a guidance figure. The exposure to different classroom settings can prove to be beneficial in facilitating learning and engagement. Dimensions of Person-Centered Classroom Management defines three types of classroom settings: person-centered classroom, teacher-centered classroom, and student-centered classroom. The first type of classroom setting is a person-centered classroom is defined by â€Å"sharing control† and â€Å"self-discipline †¦ to determine the appropriate actions needed to grow and d evelop †¦ without someone monitoring you† (Freiberg, 2009, page 100). The second is a teacher-centered classroom create a different environment and relationship between the teacher and students. In a teacher-centered classroom, â€Å"students wait for instruction, rarely takingShow MoreRelatedEssay on Multiple Means of Student Assessment878 Words   |  4 Pagesdepth and breadth of the expectations for student learning? The current tool used to determine individual student ability, and the effectiveness of schools and school districts, consists of a singular measurement assessment process. Though relatively easy to administer and evaluate, this singular assessment in my opinion does not provide an accurate representation of student knowledge and more importantly ability. Many of the current means of assessment are comprised solely of multiple-choice questionsRead MoreAlthough I Am More Inclined To Identify With Expressionism,1706 Words   |  7 Pagesexpressionism, there are benefits to the other three ideologies: current-traditional, cognitive psychology, and social-epistemic. As an English teacher, it is important to understand the benefits, as well as the liabilities, of all four of these ideologies, so that they can be fully utilized in the classroom when necessary. These next paragraphs will explore the pros and cons of the four ideologies in depth. A pre-1960s ideology, Current-traditional is a popular philosophy that many English teachersRead MorePerformance Management at the National Institute of Management, Central India Campus1248 Words   |  5 Pagesand liabilities, while also comparing the current plan to an alternative proposed by the school board of directors management committee. The resulting case study, entitled Performance Management at the National Institute of Management (Central India Campus) (A), explored the complex issue of performance management from the varying perspectives of the different stakeholders involved, including the schools teaching faculty, its senior management structure, and even ordinary students. At the heartRead MoreEnglish as a Compulsory Discipline in Arab Schools874 Words   |  3 Pages1.1.1 Introduction: Being the international language, the importance of teaching English has been developing in the EFL Arab world, and the governments of these countries introduced English into school textbooks as a compulsory discipline. In addition, EFL Arab students complete at least eight years of learning English in school upon finishing the secondary education. Therefore, due to the important role of English, it has become to many Arab academics the main focus (Al-Khatib, 2000). FurthermoreRead MoreCritical Thinking And Teaching Methods1648 Words   |  7 Pagesconsistently undermine teacher input, and implement a strict ‘teach-to-the-test† curriculum, where students are not encouraged to question the information told to them, but rather accept it and move on. Critical thinking and efficient teaching methods have been suppressed in the current U.S. educational system, and the U.S. is suffering: once one of the front runners in education, the U.S. has fallen to twenty-seventh place according to the 2012 Programme for International Student Assessment (PISA). IronicallyRead MoreConstructivist Theory Of Constructivist Learning Theory969 Words   |  4 Pagesthose experiences. For Constructivist Learning theory, there is a theorist name Jerome Bruner. Bruner’s theory on constructivism encompasses the idea of learning as an active process wherein those learning can form new ideas based on what their current knowledge is as well as their past knowledge. The four major principles of Bruner’s theory on constructivism encompass, initially, a predilection toward learning. The second is how a grouping of knowledge is able to be constructed to best be understoodRead MoreThe Transition Of The Vet1464 Words   |  6 PagesReflection 1 (Autobiographic) I have been involved with delivery within the VET sector for numerous years now and over that time I have seen many changes within the VET area and have also undergone many changes in my teaching role. When I first started teaching in the VET system, it was in an Advanced Diploma program with predominately adult learners who were looking for a career change. Being new to the competency based system and with little guidance, I needed to dig deep to gain an acceptableRead MoreSituational Language Teaching Grew Out of the Direct Method1204 Words   |  5 PagesSituational Language Teaching is a language teaching method that grew out of the Direct Method and was developed by British applied linguists Palmer and Hornby between 1930s and 1960s. By the 1950, this approach become the most accepted British approach due to its focus of vocabulary and grammar control (Faried.N.F, 2011). It was a Swiss linguist Otto Jespersen who tried to develop a more systematic and logical approach to the te aching of English than was the Direct Method so that language couldRead MoreEvaluation Of A Good Will Church1066 Words   |  5 Pagesproperly trained to study Scripture and evaluate lessons based on pre-develop curriculum, and to prepare their own lesson plans. The adult teachers are volunteers only and they are intrinsic motivated to show their creativity and being enthusing in teaching of the bible among the youth and adults. The organization focus is to evaluate the Spiritual Education program with the emphasize on the adults teachers knowledge, preparation and their delivery of the lesson. The adult teachers age range fromRead MoreThe Silenced Dialogue : Power And Pedagogy1373 Words   |  6 Pagescolor. However, it is presently clear that African-American, Latino, and Native American’s are still at a constant disadvantage, especially in education. It is no surprise that the current education system, while attempting to be liberally progressive, continues to forget the importance of different methods in teaching children of color. In the education system, students of color are made to feel unimportant and as if they cannot become the leaders their white counterparts have proven to be for so

Roland Bathes Essay Example For Students

Roland Bathes Essay Barthes says that , The fashion magazine speaks the significations of garments, just as one speaks as language (Wasserman,1981,68) Moreover this implies that verbal language works above the object of clothing which is signified, to which it applies a connotative meaning of the garment signified. Therefore there is already a connotative meaning present in the interpretation which determines the manipulation of the garment and makes people believe they should buy the garment. In our modern society today I would agree that that this notation of bourgeois manipulation on garments is still present today. For example a typical magazine Now you can see a range of ideological messages bourgeois are giving about fashion for example, Rate it or Hate it Whats in and whats out ( Now,2007,16,29) In addition the bourgeois are manipulating us into believing what is fashionable and whats not. Kellner agrees with this notion saying that individuals consume fashion to be, socially accepted to fit in and be popular'(Kellner,1995,336). This therefore supports Barthes notion that there is a connotative meaning behind the signified, as we instantly accept the notion of fashion been associated with been popular. However one would argue that this does assume that we are all passive into believing the messages. Moreover it is evident that advertising produced an increase in sales in less than half the cases studies, advertising had little or not affect on product sales (journal of Advertising 1992). In addition to Barthes this criticises his analysis of the fashion system, as advertising is not influential. Throughout his career Barthes was interested in photography, where he drew on the work of Hjemselv and Saussure. Barthes says the connotative message can be analytically distinguished from denotation'(Chandler, 2002, 138). In relation to the connotative message in a photograph personal and ideological messages are transmitted creating an individual meaning of the photo, whereas the denotative meaning is referred to as having common sense values that we all associate with. I would argue that a personal photograph cannot be purely denotative as not all individuals will associate the same universal values of the photograph, as different people from different cultures will view the photograph differently. Therefore I would say that the Barthes describes the denotative meaning as been too universal, which in relation could suggest it lacks connotative meaning, as it is not universally accepted to all people, reinforcing the fact that the two meanings cannot be distinguished from each other. In his analytical approach to photography, Barthes introduced a concept of anchorage (Chandler, 2002,79) when classifying the meaning of a photograph and text. Barthes describes the structure of the image and text as accompanying each other in the meaning of the message he describes, words and images in a single line of reading (Barthes,1977,28) Thus, when the text is beside the photograph it is taken out of context and the preferred reading of an image is portrayed when accompanied by the text. Barthes focuses on the press photographic image, where bourgeois message is constructed and ideologies are enforced in the text to structure the meaning of the photograph. Indeed this is still evident in our society today- a photographic in a newspaper without doubt is accompanied by ideological messages that construct the meaning of the photograph. For example, Evil doting dad (Sun newspaper online,4 July, Nick Parker) is the caption under a photograph of a terrorist suspect with his child. In addition we would not acknowledge that this man was a terrorist without the caption reinforcing ideological messages to the audience, taking the picture out of context. Therefore this theory can still be widely applied to press images in society today making us instantly having a connotative meaning of the message that the bourgeois portray. In conclusion I believe that much of Barthes work can be applied in media today. My reasoning for this is that much of Barthes work analyses the ideological messages that bourgeois portray in their messages to the audience. .u6da0d175ab2056945c76bd48a6e3558b , .u6da0d175ab2056945c76bd48a6e3558b .postImageUrl , .u6da0d175ab2056945c76bd48a6e3558b .centered-text-area { min-height: 80px; position: relative; } .u6da0d175ab2056945c76bd48a6e3558b , .u6da0d175ab2056945c76bd48a6e3558b:hover , .u6da0d175ab2056945c76bd48a6e3558b:visited , .u6da0d175ab2056945c76bd48a6e3558b:active { border:0!important; } .u6da0d175ab2056945c76bd48a6e3558b .clearfix:after { content: ""; display: table; clear: both; } .u6da0d175ab2056945c76bd48a6e3558b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6da0d175ab2056945c76bd48a6e3558b:active , .u6da0d175ab2056945c76bd48a6e3558b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6da0d175ab2056945c76bd48a6e3558b .centered-text-area { width: 100%; position: relative ; } .u6da0d175ab2056945c76bd48a6e3558b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6da0d175ab2056945c76bd48a6e3558b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6da0d175ab2056945c76bd48a6e3558b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6da0d175ab2056945c76bd48a6e3558b:hover .ctaButton { background-color: #34495E!important; } .u6da0d175ab2056945c76bd48a6e3558b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6da0d175ab2056945c76bd48a6e3558b .u6da0d175ab2056945c76bd48a6e3558b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6da0d175ab2056945c76bd48a6e3558b:after { content: ""; display: block; clear: both; } READ: The 1st Stasimon in Sophocles' play 'Oedipus the King' is mainly showing the Chorus EssayThis is still evident today in society, as much of the newspapers and news channels support different political parties, therefore the ideological message portrayed work in favour to support the preferred party. For example Rupert Murdoch owns much of media corporations in the UK, therefore his political biases and personal interpretations are displayed in the news corporations that he owns such as The Daily Mail where often the Labour party is supported as this is said to be Murdochs preferred political party. With reference to Barthes work on the Fashion System again this has had a huge impact on out buying behaviour in society today. Assumptions about this type of manipulation are therefore taken for granted today, as people still buy the commodities in order to stay in fashion and be popular. In relation to Barthes work on style this can also be applied to society today as linguistics still today change their style of writing to fit in with a required time and place in society. My reason for this is that surely a media reporter will change their style of writing to fit in with the event of the day in order to either support the event or contrast the event to make the audience buy the medium, which increases the production of the medium, increasing the profit. I believe that it will take a long time for a revolution where people dont believe what the media say, as people are so passive into believing what the media say is true, therefore the hidden ideologies will remain in media. Word count: 1,702 Bibliography Hawkins 1977,. Structuralism and semiotics, London, Routiledge Barthes, R. Image, Music. Text, 1977, Froutana Press Barthes, R . Mythologies, 2000, Great Britain, Vintage Wasserman,G Roland Barthes, 1981, Boston, Twayne Publishers Barthes, R. Writing Degree Zero Elements of semiology, 1967, London, Cape Ltd Chandler, D. The Basics Semiotics, 2000, London and New York, Routledge Kellner, D, Advertising and consumer culture, 1995, London Journal of Advertising, Andrews, 1992 Parker,N 2007, Dr Evil Bab born on NHS, The Sun Newspaper online http://www. thesun. co. uk/sol/homepage/news/article241766. ece Amy Campbell Media Studies Semiotics Essay 1?

Masculinity And Physical Condition The Universe Essays - Masculinity

Masculinity and Physical Condition the Universe John Darcey Darcey 1 Professor Garber Hm 46 April 8th, 1999 Idea of Masculinity and Physical Condition In today's society, there is a lot of pressure on young men to be in the best physical condition possible. The idea of masculinity seems to be related to the picture of a perfect man with bulging muscles that excels in sports. A boy growing up who does not make the football or baseball team is ridiculed and tormented by his classmates and is labeled as a "nerd" or a "loser". These images of the macho man are put in adolescent boys heads mainly by the media. They see the Arnold Schwaztanagers and other muscle men and grow up thinking that is what they have to look like in order to get a good-looking girlfriend or to be popular. Movies portray the big strong man as the one in charge, and the one with all the ladies. Strength has become symbolic of not only Masculinity, but of power and sexuality. The main problem with this image is that not all children can Darcey 2 live up to it. A boy with an illness such as asthma or diabetes may look fine, but is not able to perform as well athletically than his classmates. The boy will often end up hating himself and pushing harder than he is physically able in order to perform as well as his peers. This is not only dangerous to the physical well - being of the child, but can also mentally harm him when he realizes he will never be as quick or as strong as the rest of the boys. Along with peer pressure comes pressure from the gym teachers or coaches. They always want to push the extra step, but sometime that extra step is unattainable. The only way that a child with a disability can cope with this is to realize that just because he is not athletic does not make him any less masculine. Some boys that do not even take interest in sports pretend to, just so they are not labeled as "weird" or "gay". They act like they enjoy watching football games with dad or basketball games with his friends, even though he would rather be reading or writing. Just because a boy is not interested in sports does not make him a homosexual, but that is the image some adolescents get. This is a shame, because instead of focusing on their real talents, these boys Darcey 3 are faking interest in something to protect their masculinity. Being strong and physically fit can also become a dangerous addition for men. Some will work out until they cause themselves pain, and others will go as for as to inject steroids into their system to get bigger. Many men that have worked very hard to get into the Olympics or professional sports lose all they have worked for because of the means they used to make it to the top. In a society where the kid who is picked last in gym is chastised and laughed at, we must remember in the future that the kid who did not choose him will probably be calling him boss. Just because someone is not as physically capable as another does not make them any less masculine. Although it is not likely that this stereotype will fade away anytime soon, it can be hoped that other things will be looked at in accordance to masculinity in the future.

Free Essays on My Road Trip

Road Trip A new CD in your stereo, a full tank of the cheapest gas you can find, a fresh pack of cigarettes and some of your closest friends, theses are all I ever needed to have a good time. I don’t know where I get my love of road trips, maybe it’s from my mom always wanting to find out â€Å"where this road goes,† or maybe it was just that I’ve always wanted to see if the grass really is greener on the other side. All I know it that road trips seem to be the essence of my life. Some road trips are planned well in advance, while others hit you smack upside the head with no warning at all. This particular road trip was one of those that left you with a black eye and a welt just above your right temple. As five o’clock wound around on that Silverdale, WA Saturday afternoon, I was getting off of work at the mall and instead of just going home and waiting for Monday to come, I decided to go find an adventure with some friends. I started up the mall scanning all of the other shops to see who was working and who was about to get off work. Finally, towards the end of the mall I found my good friend of many years, Lauren, working at the Metabolife booth. When he had gotten off the telephone I asked him about that evening and what he was doing, he replied that he and his roommate Suzie were going to drive down to Oregon for the night to see Suzie’s mom. After a quick check in with Dad to let him know that I would be out of state for the weekend, we were off to Oregon. A few hours had passed and we were getting rather near to the boarder of Oregon, I noticed that we might need to stop and get gas, at that point I fell into a deep sleep without telling anyone else in the car that we needed gas soon. As the gage slid towards â€Å"E† and the SUV started to give out, I was awakened by the frantic sounds of Lauren’s effeminate voice yelling at Suz to pull over to the side of the road, and Suz yelling back that she wouldn’t b... Free Essays on My Road Trip Free Essays on My Road Trip Road Trip A new CD in your stereo, a full tank of the cheapest gas you can find, a fresh pack of cigarettes and some of your closest friends, theses are all I ever needed to have a good time. I don’t know where I get my love of road trips, maybe it’s from my mom always wanting to find out â€Å"where this road goes,† or maybe it was just that I’ve always wanted to see if the grass really is greener on the other side. All I know it that road trips seem to be the essence of my life. Some road trips are planned well in advance, while others hit you smack upside the head with no warning at all. This particular road trip was one of those that left you with a black eye and a welt just above your right temple. As five o’clock wound around on that Silverdale, WA Saturday afternoon, I was getting off of work at the mall and instead of just going home and waiting for Monday to come, I decided to go find an adventure with some friends. I started up the mall scanning all of the other shops to see who was working and who was about to get off work. Finally, towards the end of the mall I found my good friend of many years, Lauren, working at the Metabolife booth. When he had gotten off the telephone I asked him about that evening and what he was doing, he replied that he and his roommate Suzie were going to drive down to Oregon for the night to see Suzie’s mom. After a quick check in with Dad to let him know that I would be out of state for the weekend, we were off to Oregon. A few hours had passed and we were getting rather near to the boarder of Oregon, I noticed that we might need to stop and get gas, at that point I fell into a deep sleep without telling anyone else in the car that we needed gas soon. As the gage slid towards â€Å"E† and the SUV started to give out, I was awakened by the frantic sounds of Lauren’s effeminate voice yelling at Suz to pull over to the side of the road, and Suz yelling back that she wouldn’t b...

For Want Of A Letter … Tic, Tick

For Want Of A Letter †¦ Tic, Tick For Want Of A Letter Tic, Tick For Want Of A Letter Tic, Tick By Sharon Sometimes the inclusion or omission of a single letter can completely change the meaning of your word, phrase or sentence. Take the word tic, for example. Its a noun that refers to those visible twitches that suggest nervousness or stress. Merriam Webster defines it as: a local and habitual spasmodic motion of particular muscles especially of the face. It is believed to originate from the French phrase tic douloureux which refers to the same phenomenon. The word has also come to refer to, as Merriam Webster puts it, a frequent usually unconscious quirk of behavior or speech. If you add a particular phrase to the end of every sentence or compulsively lick your lips when youve finished speaking, this would be a tic. However, I have often seen tic misspelled as tick. Tick has several meanings , none of them referring to facial, verbal or behavioral mannerisms. The meanings of the noun tick include: a bloodsucking arachnid (such as the ones found on dogs) a wingless parasitic fly a mattress casing a light, rhythmical tap the beat of a clock a check mark on a list an abbreviation of ticket (hence the British expression, on tick, meaning on credit) Meanings of the verb to tick include: to make the sound of a tick (like a clock) to run (as in to operate or work in a certain way) to mark with a tick (written) to check off Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"Round vs. AroundThe 7 Types of Possessive Case

A Study of Chromosome formation through observation of the cell cycle Research Paper

A Study of Chromosome formation through observation of the cell cycle (Abstract) - Research Paper Example We grew union roots to two centimeters, retrieved a 1cm sample, allowed them to steep in a fixative solution for 24 hours which keeps them in stasis, exposed them to hydochloric acid at sixty degrees Celsius, prepared the onion onto a slide, applied the reagent, sealed the slide and observed using an optical microscope. We did a similar process to a kanoi, in order to understand differences and similarities in chromosomal formation. Chromosomal bunching was observed, and it became difficult to distinguish between chromosomes. Most observations were of the interphase period. Chromosomes split, reproduced on DNA molecules during the S stage, became thicker and shorter and produced spindle fiber. Only a tiny minority of cells observed were in metaphase, moving to the equatorial plane; however, this tiny minority was more than expected, as metaphase is by far the most brief phase and it is likely in any given sample that no cells would be in metaphase at the time of the application of th e fixative. Anaphase and telophase samples were also observed. 7% more interphase cells were perceived than would be expected by random chance, well within standard error. P value was .734, larger than expected but still not sufficient to reject the null hypothesis.

The Real Future of Recycling Essay Example | Topics and Well Written Essays - 1000 words

The Real Future of Recycling - Essay Example recycling it is meant that the products which are being used once and thrown away are being manufactured in such a way that their raw materials can be used again to form the new products of the same generation. (Mitchell 2007) The logo ‘Reduce, reuse and recycle’ has been derived to lower down the waste products in the world and reuse these waste products to produce new efficient ones. Specific materials are present in this world which can be recycled which are glass, plastics, cans, metals, papers etc. Recycling has grown to be a global issue because of the alarming condition of the resources in this world and it has almost become obligatory on every household and businesses in the developed countries. (Yeoman & McKee 2000). This paper would revolve around the issue of Recycling and would provide both the viewpoints regarding the success or failure of Recycling in this world. The logo ‘Reduce Reuse and Recycle’ is specifically used to depict the process of recycling in this world. In developed countries it is seen that many of the households and businesses have taken special measures which help in recycling products which are being used. Authorities in these developed countries are taking measures which would ensure that recycling rate is increasing. As quoted by Sandy Irvine â€Å"the European Commission is making moves in the same direction.† (1998) Businesses such as shopping markets and business centers have special sites for the dumping of articles which can be recycled. Similarly the citizens in the developed countries are obliged to dump all the products that are used in recycle bins so that they can be used again. Government is intervening in recycling programs by investing in roadside recycling bins and other plants which would help to recycle waste products. The waste products of households are usually taken by waste collect ion vehicles which then take the waste materials to specific plants (Mitchell 2007). As the waste products are a mixture of

Identity Theft and Facebook Essay Example for Free

Identity Theft and Facebook Essay Bullying amp; Suicide 3F Social networking is the main source teenagers turn to when they want to bully other people. Harsh statements and name calling are what is said to make the victim feel lonesome and pathetic. Bullying can quickly turn into cutting yourself or even committing suicide. That’s what happened to Holly Grogan who was tormented in school who felt her last resort was to just make it all stop by killing herself. (McWilliams, Geraldine, 2009, para. 1) Cyberstalkers 5D Real-world stalkers are known to know their victims personally. The Huffington Post reports that victims said their cyberstalkers were either acquaintances or complete strangers with few or unclear motives for harassment. Only 4% reported being stalked by a former partner, compared with victims of face-to-face stalking, where around half are former partners. (April, 11, 2011, para. 5) Obsessed with Facebook 4C As of 2011, there are 500,000,000 active Facebook users, which is approximately 1 in every 13 people on Earth. 48% of 18-34 year olds check Facebook as soon as they wake up. A record-breaking 750 million photos were uploaded on the site on New Year’s weekend. 57% more people talk online rather than in real life. (Think Marketing and Communications, 2011, para. 4) Obesity 8H More and more children are becoming comfortable facing their computer every day. They don’t go outside to play and socialize with other kids face-to-face as much. Kids are getting addicted to computer online games, chats, and social networking. The result is less body activity, a reduction in quality of life, and serious health risks. Getting hooked to the computer tends to make a person lazy to move and socialize. It is best to prevent them early in their life with more time exercising and less computer time. (TechXplore Inc. , 2011, para. 2) Nigerian Scammers 7G Nigerian Scammers have always been a problem on the internet. Two years ago, they were impersonating people on Facebook and asking for money. Facebook does have a pretty secure security system, yet imposters are able to receive a person’s information with just the click of a button. 0% of the people scammed are fooled and end up getting their money stolen from who they thought was someone they knew and trusted. (AOL Inc. , January, 26, 2009, para. 1) Murder 6E Murder is one of the most common negative results when using cyberspace. For instance, 41-year-old Edward Richardson of Staffordshire, England, killed his 26-year-old wife, Sarah, for changing her relationship status on Facebook to â€Å"single. † This act enraged Edward which caused him to break down Sarah’s door and stabbed her to death. According to the government, hes been sentenced to life in prison. AOL Inc. , 2009, para. 2) Formspring 9I A relatively new website called â€Å"Formspring. me† is a common innovation of cyber-bullying. This online page allows teenagers to ask open-ended questions about themselves or friends, with the option to ask anonymously. Many comments are rude and sexual, which causes parents to radar what their child is doing. The majority of teenagers set up their account to Tumblr, another social network, and invite hundreds of friends to ask questions without identifying themselves. (Kary, Mary Kate, 2010, para. 1-2)

Human Cloning Essay -- Clones, Cloning Essays

Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21. Human Cloning Essay -- Clones, Cloning Essays Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21.

Kaplan University

The increased use of online universities in this country have given millions of Americans the opportunity to get their degree later in life while possibly trying to juggle a career and family at the same time. These are five such universities.The first is Kaplan University.   Its website is www.kaplan.edu and the university offers master’s, bachelor’s and associate degrees as well as certificates that can provide the student with skills to compete in the fields of health care, design, criminal justice and education to name a few.   The university was founded in 1937 and the current tuition costs are ranging from $305- $475 per credit hour. This is depending upon the type of degree that the individual has chosen. The university is helpful to its alumni in the fact that accepts resumes and posts jobs on their website for employers.Its mission statement is: Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education. Our programs foster student learning with opportunities to launch, enhance, or change careers in a diverse global society. The University is committed to general education, a student-centered service and support approach, and applied scholarship in a practical environment.†To contact Kaplan University by email, [email  protected] is the email address. â€Å"Since 1937, we’ve built a long and distinguished tradition as both an academic pioneer and career-maker. We’re part of Kaplan Higher Education, a premier education provider, with more than 75 campus-based schools nationwide. Unique to our education family are some of the highest ranked programs in the world. Kaplan is the world leader in test preparation and has helped more than 3 million students prepare to take the tests necessary to achieve their education and career goals. The Kaplan Professional companies provide certification training developed for adult learner s who are juggling the demands of home, family, and busy careers.† (getinfo.kaplan.edu)University of Phoenix   www.phoenix.edu) is the largest online university in the country with more than 20,000 faculty and more than 220,000 undergraduates. The university was founded in 1976 and its central location is in Phoenix, Arizona. The University of Phoenix, has grown considerably and it was recognized as the first university in the country to offer course work online. The email of the university is [email  protected] and its tuition is $475 per credit hour.Its mission statement is: The Statement of Mission and Purposes focuses clearly on student learning and identifies that focus as the vehicle through which broader institutional goals will be pursued. It also emphasizes innovation, convenience, continuous improvement, and service quality as essential to mission fulfillment.The University of Phoenix has extensive resources in the area of job postings.   There are literally th ousands of jobs postings in the website which is frequented by University of Phoenix undergraduates and alum on a daily basis. â€Å"Beginning in the early 1970s University of Phoenix reinvented the way in which working adults could achieve a higher education and made academic innovation, quality and accountability its hallmark. It pioneered an educational and service model specifically geared toward the way adults learn best and made its programs widely available to working students using common-sense scheduling and fresh new approaches to academic delivery.† ( www.phoenix.edu)DeVry University is one of the most widely known and respected universities in the country.   And now they can add their online university to that list. DeVry University: (www.devryonlinedegrees.com)   is a for profit institution for full or part time individuals seeking training in some of the more technical jobs in the country and which are already in the work force.Devry was founded in 1931 and its tuition costs per semester is $4975. Devry offers an online search engine in the way of job postings and offers a wide and diverse range of jobs to chose from; many of which place a great deal of merit on an alum from Devry University. Its email for students is: [email  protected] and its main programs are computer engineering, electronic engineering network and communicationIts mission statement is: The mission of DeVry University is to foster learning through high-quality, career-oriented undergraduate and graduate programs in technology, business, and management.   The university delivers its programs at campuses, centers and online to meet the needs of a diverse and geographically dispersed student population.Strayer University: www.strayer.edu. Is located in Washington D.C. and it a private institution.   Strayer has more than 31,000 students within its 45 campuses and serves its students online as well as in the classroom and it is unique in that fashion.The tuition is $1730 per course and its job postings and postings of resumes on behalf of its undergraduates is very helpful to the students and the website has received positive feedback for these services. The university was founded in 1892 but was made a university as recently as 1998. Its email for applicants is [email  protected]Its mission statement is: To establish opportunities for Strayer University alumni to stay connected to the University and remain on the cutting edge of business and technology. Over 112 years, the school has expanded to 45 campuses and in 11 states. â€Å"Strayer University offers an alumni directory as well as daily postings of job fairs as well as a newsletter for its alumni and undergraduates. Our undergraduate and graduate programs are available at  46 campuses in Alabama, Delaware, Florida, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and Washington, D.C., as well as online. Many students take advantage o f both on-campus and online courses.† ( www.strayer.edu.com)Thompson Rivers University is another online school that has earned the respect of its students.   Its campus is located in British Columbia, Canada and was established as recently as 2005 as an online university.   The school was established in 1978 and it is a public institution.   Its website is www.tru.ca/ and its email for interested applicants is [email  protected]/   The university offers free job postings and well as resumes to be posted on their website.   The services that the university offers in this are not as extensive as other, more established universities but it promises to increase its listings in the coming months.Its mission statement is: To support planning at a variety of levels across the university by providing accurate, timely, impartial and reliable information and analysis for decision-making, policy development, and internal and external constituent needs. The tuition fees are v ery reasonable at $111 per semester hour which is much lower than the above mentioned universities and one of the more affordable tuitions that I have ever come across.   And with that total being in Canadian dollars, the tuition is even less than that at just over $100 per semester hour. Here are a few fast facts about the college: Almost 50 undergraduate degree options at the TRU Kamloops Campusâ€Å"Nearly 20 professional career Diploma programs, all with ‘ladders' to a degree at the Kamloops campus Six- to ten-month Job-entry certificates, Trade-entry and Apprenticeship training at the Kamloops campus Distance education courses, and complete distance programs in selected fields. Flexible distance and degree, diploma and certificate access through the BC Centre Open Learning, currently based at our Burnaby campus.† ( www.tru.ca)Here is a summary on just a few of the online universities that are available.   And with more becoming accredited, it is becoming easier for professional adults to go back and get their degree and open up the door of opportunity when they thought that it has been closed forever.

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. It allows consumer companies to deliver real-time and personalized services and content with highly engaging immersive experiences (Bir d, 2007). References Ryan, D., & Jones, C. (2012).  Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. Wind, Y., & Mahajan, V. (2001).  Digital marketing global strategies from the world’s leading experts. New York, J. Wiley. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=117489. Bird, D. (2007).  Commonsense direct & digital marketing. London [u.a.], Kogan Page. Fenwick, I., & Wertime, K. (2013).  Digimarketing the essential guide to new media and digital marketing. Hoboken, N.J., Wiley. http://rbdigital.oneclickdigital.com. Ryan, D., & Jones, C. (2011).  The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page. Hemann, C. (2013).  Digital marketing analytics: Making sense of consumer data in a digital world. by Chuck Hemann, Ken Burbary. Indianapolis, Indiana: Que. Rowan, W. (2001).  Digital marketing: Using the new technologies to get closer to your customers. London: Kogan Page. Carter, B. (2011).  Digital marketing for dummies. Chichester: John Wiley & Sons. Jà ¤rvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena, C. (2012). Digital And Social Media Marketing Usage In B2b Industrial Section.  Marketing Management Journal,  22(2), 102-117.Rowley, J. (2008). Understanding digital content marketing.  Journal Of Marketing Management,  24(5/6), 517-540. Ryan, D., & Jones, C. (2009).  Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. Carter, E., & Parameswaran, R. (2012). THE DIGITAL MARKET-SPHERE (DMS): MODELING VIRTUAL TRANSACTONS AND TRANSVECTONS.  Marketing Management Journal,  22(1), 122-158.Friedlein, A. (2014). The many ‘deaths’ of digital marketing.  Marketing Week (01419285), 5.Hendrix, P. E. (2014). How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing.  Journal Of Marketing Theory & Practice,  22(2), 149-150. doi:10.2753/MTP1069-6679220209 Winterberg, B. (2013). Tools for Digital Age Marketing.  Journal Of Financial Planning,  26(1), 32-33. Farrar, M. (2010). Understanding Digital Marketing.  Manager: British Journal Of Administrative Management, (71), 12-14. Source document

New Love Quotes

New Love Quotes Love, whether it strikes at sixteen or sixty always brings with it a rush that is hard to capture in words. Despite this, many authors, writers, and celebrities have tried to express the magic of new love. Here are some new love quotes that represent attempts to articulate the experience of new love. Friedrich Nietzsche There is always some madness in love. But there is also always some reason in madness.D. H. Lawrence I am in love - and, my God, it is the greatest thing that can happen to a man. I tell you, find a woman you can fall in love with. Do it. Let yourself fall in love. If you have not done so already, you are wasting your life.Antoine de Saint, Exupery Perhaps love is the process of my gently leading you back to yourself.Alice Walker I have learned not to worry about love; But to honor its coming with all my heart.Soren Kierkegaard Dont forget to love yourself.Fred Allen It is probably not love that makes the world go around, but rather those mutually supportive alliances through which partners recognize their dependence on each other for the achievement of shared and private goals.Anonymous A good marriage is like a casserole, only those responsible for it really know what goes in it.Reinhold Niebuhr Forgiveness is the final form of love.Peter Ustinov Love is an act of endless forgiveness, a tender look which becomes a habit. Marcus Aurelius Accept the things to which fate binds you, and love the people with whom fate brings you together, but do so with all your heart.Mickey Rooney Women like me because I make them laugh. And what is an orgasm, except laughter of the loins?Saul Bellow The body, she says, is subject to the forces of gravity. But the soul is ruled by levity, pure.Boris Pasternak Love is not weakness. It is strong. Only the sacrament of marriage can contain it.Leo Buscaglia Love is always open arms. If you close your arms about love you will find that you are left holding only yourself.Antoine de Saint-Exupery For true love is inexhaustible; the more you give, the more you have. And if you go to draw at the true fountainhead, the more water you draw, the more abundant is its flow.

Chinese-Americans and the Transcontinental Railroad

Chinese-Americans and the Transcontinental Railroad The Transcontinental Railroad was a dream of a country set on the concept of Manifest Destiny. In 1869, the dream was made a reality at Promontory Point, Utah with the connection of two railway lines. The Union Pacific began construction of their rail in Omaha, Nebraska working toward the west. The Central Pacific began in Sacramento, California working toward the East. The Transcontinental Railroad was a vision of a country but was put into practice by the Big Four: Collis P. Huntington, Charles Cocker, Leland Stanford, and Mark Hopkins. Benefits of the Transcontinental Railroad The benefits of this railroad were enormous for the country and the businesses involved. The railroad companies received between 16,000 and 48,000 per mile of track in land grants and subsidies. The nation gained a quick passage from east to west. A trek that used to take four to six months could be accomplished in six days. However, this great American accomplishment could not have been achieved without the extraordinary effort of Chinese-Americans. The Central Pacific realized the enormous task ahead of them in the construction of the railroad. They had to cross the Sierra Mountains with an incline of 7,000 feet over only a 100-mile span. The only solution to the daunting task was a great deal of manpower, which quickly turned out to be in short supply. Chinese-Americans and the Building of the Railroad   The Central Pacific turned to the Chinese-American community as a source of labor. In the beginning, many questioned the ability of these men that averaged 4 10 and only weighed 120 lbs. to do the work necessary. However, their hard work and abilities quickly allayed any fears. In fact, at the time of completion, the vast majority of workers from the Central Pacific were Chinese. The Chinese worked under grueling and treacherous conditions for less money than their white counterparts. In fact, while the white workers were given their monthly salary (about $35) and food and shelter, the Chinese immigrants received only their salary (about $26-35). They had to provide their own food and tents. The railroad workers blasted and scraped their way through the Sierra Mountains at great risk to their lives. They used dynamite and hand tools while hanging over the sides of cliffs and mountains. Unfortunately, the blasting was not the only detriment they had to overcome. The workers had to endure the extreme cold of the mountain and then the extreme heat of the desert. These men deserve a great deal of credit for accomplishing a task many believed impossible. They were recognized at the end of the arduous task with the honor of laying the last rail. However, this small token of esteem paled in comparison to the accomplishment and the future ills they were about to receive. Prejudice Increased After the Completion of the Railroad There had always been a great deal of prejudice towards the Chinese-Americans but after the completion of the Transcontinental Railroad, it only became worse. This prejudice came to a crescendo in the form of the Chinese Exclusion Act of 1882, which suspended immigration for ten years. Over the next decade, it was passed again and eventually, the Act was renewed indefinitely in 1902, thus suspending Chinese immigration. Furthermore, California enacted numerous discriminatory laws including special taxes and segregation. Praise for the Chinese-Americans is long overdue. The government over the last couple of decades is beginning to recognize the significant achievements of this important segment of the American population. These Chinese-Americans railroad workers helped to fulfill the dream of a nation and were integral in the improvement of America. Their skill and perseverance deserve to be recognized as an accomplishment that changed a nation.

Rituals Essay Example | Topics and Well Written Essays - 750 words

Rituals - Essay Example One of the ghost stories that I heard at UC Irvine is a dance major who was obsessed with being the perfect dancer. She lived at one of the single rooms in Mesa Court. She was quiet and rarely went out of her room. One week had already passed, but she had not gone out of her room at all. People thought that she could be practicing hard for her upcoming performance, especially since they could see her silhouette in the curtain, dancing every day. However, the bad smell started creeping out into the whole floor. The RA knocked on the dancer’s door several times before she decided to forcefully enter it. She found the dance major hanging from a ceiling fan, with a rope around her neck. She spun around slowly, as if she just killed herself, although the autopsy revealed that she had been dead for 10 days already. People thought that she gave in to the pressure and committed suicide. Joseph Bosco says in â€Å"The Supernatural in Hong Kong Young People's Ghost Stories,† â₠¬Å"†¦many supernatural phenomena have natural explanations. The moral lesson of the story is to not yield to pressure and to remain sane with the help of one’s social support group, as well as to practice healthy rituals. She is a loner who thought she could make it on her own without friends or family to support her. At the same time, her ritual might have been too strenuous on her, mentally and physically. Perhaps she needed the magic of positive rituals that give a â€Å"sense of control, with that added confidence, at no cost†.

Personal Development Plan. Advancing Career Development Coursework

Personal Development Plan. Advancing Career Development - Coursework Example These include sparking the audience’s interest and presentation practices that respect the audience’s time. Use Toastmasters international articles, which offer information on oratory skills improvement, including how to deal with audiences that are distracted by capturing their imagination (Turner, 2013: p40). One excellent resource to improve networking skills is PLNs technologies that offer functionalities like communication and presentation with one’s peers that one can adapt and change to suit their needs (Turner, 2013: p46). It allows learners to structure complex environments of content and people according to their preference. Skill layer technology solutions, a social network management tool, will also be used to enhance communication with individuals within my network, as well as to remain in touch with them (Turner, 2013: p47). Ability in this skill will be measured at the end of the academic year. This is because it is only during this period that I will have met most of the important people to my academic and future professional career. It is also possible to assess one’s understanding about commercial realities and business benefits by participating in discussions about the related industries, as well as in the comment sections of most business-oriented websites like the WSJ. To improve on this skill, the mindTools.com website offers concentration strategies and tests that help to identify distracters in the environment and offers ways to adopt new strategies (Smale & Fowlie, 2012: p20). Ability in this skill will be evaluated towards the end of the school year in October and November. This is because this period is the most important for finding self-motivation by applying aspects of the skills as learnt over the semester. The Self-Regulated Strategy Development tool has persuasion maps. These are interactive online tools that enhance the student’s ability to map

Toward a Moral Economy Essay Example | Topics and Well Written Essays - 1500 words

Toward a Moral Economy - Essay Example Just for the sake of their rights, some of the people who were in favor of the justice and equality for all raised their voices and thus the concept of moral economy were developed. There are different characteristics or the attributes, which can make any economy a moral and justified economy. The researchers are of the opinion that any economy can be perfect and moral just because of the implications and the practices in that particular duration. There are three main types of economies based on the practices and the implications, i.e. Socialism, capitalism and the communism. Usually if we look over all the concepts and the attitudes of a socialist economy then we can say that socialism is the best moral economy. If we look at the historical perspectives of the establishment of a moral economy, the different sociologists have worked a lot on this discussion. The one common point of all the researchers is the basic foundation of a moral economy. According to their point of view, the economic activities influenced by the sentiments, values, norms, and other just thought patterns might contribute to make a moral economy. The contributions of different authors are discussed here in detail; Adam Smith: Adam Smith wrote two books containing great and inspirational concepts about the establishment of a moral economy. One book ‘Wealth of the Nations’ is directly related to the ethical standards of an economy whereas the other book ‘The Moral System’ gives a general frame work for the foundation of an economic system. In both of his writings, Smith has tried to formulate general rules of justice and laws that should be implemented in an economic system. Adam Smith has even tried to pin point the process that can motivate the people to adopt ethical and moral laws so that they can work their best for the establishment of a moral economy at least on individual basis. Another high point of Smith writings is the formulation of two

Hitler: Planner or an Opportunist?

Hitler: Planner or an Opportunist? In order to reasonably construct an argument, it is first necessary to elucidate the question slightly. Specifically, it would seem that the question infers planning and opportunism to be mutually exclusive by asking if Hitler was a planner or an opportunist in his foreign policy. To adapt ones actions in order to achieve wider predefined goals contains elements of both planning and opportunism, so it should be borne in mind that one does not necessarily exclude the other; he may have been both. Since Taylors controversial The Origins of the Second World War (Taylor, 1961) was first published, intense debate has raged in the historical world as to whether Hitler was simply an opportunist, a view propounded by Taylor (1961), or if his actions were well planned and strategised, as suggested by Hillgrubers Stufenplan (Hillgruber, 1965) and others. This essay addresses the question by considering key events in German foreign policy from 1933-1941, analysing each in terms of opportunism and planning. Particular attention shall be given to events prior to the German invasion of Poland and the resulting declarations of war upon Germany by France, Britain, Australia and New Zealand. After these declarations were made, Hitlers foreign policy would need to be more opportunistic and fluid if it was to be successful; in any war victory requires constant reappraisal of the situation at hand. It shall also be suggested that Hitlers actions in the period 1940-1941 were, though forced to adapt due to circumstance, ultimately motivated by a greater plan built on strong ideological beliefs, a view shared by Hillgruber (1965) in Hitlers Strategie. The question of the existence of a Stufenplan, as proposed by Hillgruber (1965), is somewhat harder to answer. Certainly such a plan may be constructed from analysis of Mein Kampf. However, it is difficult to say if such a plan genuinely existed, or if it is merely a construct built upon a foundation of selected statements from the book. Such a plan is also suggested in Nazism 1919-1945, A Documentary Reader (Noakes Pridham, 1988, p. 617): â€Å"from the comments and arguments contained in Mein Kampf one can construct a foreign policy programme which essentially consisted of five stages † However, this is somewhat within the realm of conjecture and with the benefit of hindsight. Mein Kampf is by no means a step-by-step work, but there are key principles embedded within the text which may be extracted and compared to Hitlers actual foreign policy actions. Through this it shall be argued that at least some level of planning, some attempt to achieve pre-defined goals, did in fact exist. In the broadest sense, the foreign policy advocated by Hitler in Mein Kampf is quite clear, namely to expand Germany to become a world power through the acquisition of territory or ‘living space. In Mein Kampf Hitler (1926, p. 557) states: â€Å" without consideration of ‘traditions and prejudices, it (Germany) must find the courage to gather our people and their strength for an advance along the road that will lead this people from its present restricted living space to new land and soil † Furthermore, it should be noted in the above quote that Hitler not only expresses his desire for lebensraum, but goes further in suggesting that it is reasonable to acquire territory without â€Å"consideration of ‘traditions and prejudices†. From this it may be inferred that Hitler is largely unconcerned by any ethical argument that might counteract the expansion of Germany. This view is compounded by Hitlers (1926) further statement â€Å"Germany will either be a world power or there will be no Germany†. Although A.J.P. Taylor (1961) argued that Hitler did not have any real blueprint for his foreign policy, which consisted of nothing more than taking opportunities as they offered themselves, that Hitler was nothing more than â€Å"a traditional European statesman† (Taylor, 1961), the above comments from Mein Kampf seem to suggest a higher motivation, the desire to expand Germanys borders and present Germany as a world power by non-traditional means, without, as Hitler (1926) states, â€Å"consideration of ‘traditions or prejudices†. In order to expand Germany and gain lebensraum it would first be necessary to somehow remove the restrictions of the Versailles Treaty. It is already apparent that in 1926 Hitler saw no use in any future delegations regarding the removal of the sanctions imposed by Versailles, dismissing the treaty as an act of â€Å"highway robbery against our people† (Hitler, 1926). He further stated in Mein Kampf: â€Å"One must have the simple mind of a child to believe that the revision of the Versailles Treaty can be obtained by indirect means and by beseeching the clemency of the victors The sword is the only means whereby a nation can thrust that clutch from its throat† (Hitler, 1926, p. 554). Taylor (1961) would have us believe Mein Kampf to be nothing more than the ramblings of an imprisoned man, yet already we see an element of forward planning; what was outlined here would be realised by Hitler years later. In March 1935, Hitler introduced compulsory military conscription, openly flaunting the Treaty of Versailles, although his army had already been growing in secret since 1933, when Hitler ordered his Generals to treble the size of Germanys army to 300,000. This was the ‘sword with which Hitler intended to vanquish the ‘clutch of Versailles. A year later, on March 7, 1936, German troops remilitarised the Rhineland, again flagrantly violating the Versailles Treaty. Were these actions merely opportunistic, lacking any real planning? Had Hitler simply, to paraphrase Taylor (1961), leaned on the door of the Rhineland hoping to gain entrance? One could argue that, due to the poor British economy following the Depression, Hitler was opportunistic in his timing of these treaty violations, perhaps sensing that military retaliation was unlikely. However, he had undoubtedly expressed his intentions to violate Versailles by forceful means almost ten years earlier, as evidenced above in Mein Kampf. Rather than simple opportunism, it would seem that Hitler was shrugging away the shackles of Versailles at a prudent juncture, just as he had intended. Furthermore, this may be seen as the first step in his wider quest for lebensraum. To acquire territory, to become a world power, required military strength prohibited by Versailles. In March 1938, German troops annexed Austria. This was at least in part opportunistic. Hitler knew very well that the Nazis enjoyed strong support in Austria; four years earlier Dolfuss had been assassinated by pro-Nazi sympathisers within Austria who actively desired Austro-German unification. Such was the influence of the Austrian pro-Nazis that Austrian Chancellor Schuschnigg was ultimately forced to resign, due to pressure from within Austria and from Hitler himself. Following Schuschniggs resignation, German troops were able to enter Austria without resistance. In the case of Austria, perhaps it is reasonable to entertain the idea of Hitler simply acting as a statesman rather than following any great plan. Since such strong support for the Nazis existed within Austria, it could be argued that any prudent statesman in a similar position would take advantage of such a situation. However, there is also evidence in Mein Kampf that this event was planned: â€Å"German-Austria must be restored to the great German Motherland. And not indeed on any grounds of economic calculation whatsoever. No, no. Even if the union were a matter of economic indifference, and even if it were to be disadvantageous from the economic standpoint, still it ought to take place. People of the same blood should be in the same Reich† (Hitler, 1926, p. 11). Hitler appears to hold the union of Austria and Germany in particular regard, a matter of principle and genetic unity rather than merely a stepping-stone in Germanys expansion. Taylor (1961) would have us believe that Hitler merely took advantage of the situation in Austria and that this situation was â€Å"produced by Schuschnigg not Hitler† (Taylor, 1961). This view seems somewhat myopic. Hitler may have been acting opportunistically to restore or strengthen Germany through alliance with Austria, but his primary motivation would appear to be something more esoteric, the unification of blood or race. To counteract the above argument, one might say that there were many far-right individuals with similar beliefs, that Hitler was not unique and thus the annexing of Austria was still simply an opportunist act. Opportunist in timing, perhaps, but it cannot be denied that as early as 1925, when the first volume of Mein Kampf was published, Hitler already intended to unite the two countries. How and when he did so may be a matter of opportunism, but the fact that he intended to do for ideological reasons remains. In view of this it seems difficult to renounce the unification of Germany and Austria as purely opportunistic. The evidence presented so far in support of the view that Hitlers foreign policy was not entirely opportunistic is largely rooted in Mein Kampf. However, when considering the Sudetenland and Czech Republic there is further evidence of possible planning on Hitlers part in the form of the Hossbach Memorandum, minutes of a meeting that took place on November 5, 1937 between the Fuehrer and several highranking Nazis (of these the majority were military officials rather than politicians). It is interesting that Hitler chose not to hold a full cabinet meeting, given the gravity of the topics discussed. Hitler himself attributed this to the importance of the matter, but one might also infer that he was reluctant to include too many politicians in the meeting in order to minimise the abstraction of military planning from himself and thus maintain more precise military control. This in itself may be said to evidence a certain level of planning on Hitlers part; discussing such matters within a full cabinet would seem to be the logical course of action for the typical statesman. What is especially interesting about the meeting is that the subject of Czechoslovakia as a tactical foothold is specifically addressed. Hossbach (1937) specifically notes: â€Å"If the Czechs were overthrown and a common German-Hungarian frontier achieved, a neutral attitude on the part of Poland could be the more certainly counted on in the event of a Franco-German conflict. Our agreements with Poland only retained their force as long as Germanys strength remained unshaken. In the event of German setbacks a Polish action against East Prussia, and possibly against Pomerania and Silesia as well, had to be reckoned with† (Hossbach, 1937). Almost a year later, German troops occupied the Sudetenland, with the blessing of both Neville Chamberlain and Edouard Daladier. In fact Lord Runciman, sent by Chamberlain to attempt reconciliation between the Germans and Czechs prior to the cession of the Sudetenland seemed to positively endorse the action as ‘natural: â€Å" the feeling among the Sudeten Germans until about three or four years ago was one of hopelessness. But the rise of Nazi Germany gave them new hope. I regard their turning for help towards their kinsmen and their eventual desire to join the Reich as a natural development in the circumstances† (Runciman, 1938). Reading Lord Runcimans comments above, one might consider it reasonable to view the acquisition of the Sudetenland as opportunistic; after all the British and French were willing to appease Hitler with the Munich Agreement. However, a year earlier, Hitler and those present at the meeting documented by Hossbach had realised the advantages occupying Czechoslovakia would present; Hitlers desire to take Czechoslovakia was already evident in 1937. Shortly after signing the agreement Hitler complained â€Å"That fellow Chamberlain spoiled my entrance into Prague†. Three weeks later, Hitler told generals to prepare for the â€Å"liquidation of the remainder of Czechoslovakia†. Undoubtedly Hitler was opportunistic in signing the Munich Agreement, though it is clear that both before and after signing his ultimate goal was to take Czechoslovakia. It is also apparent that two years before finally annexing Czechoslovakia in March 1939, Hitler saw an advantage in Czechoslovakia beyond immediate opportunistic gain; namely the improved position of Germany with regard to possible aggression on the part of Poland in the event of Franco-German conflict. Taylor (1961, p. 152) dismisses all this, saying â€Å"Even more than in the case of Austria, Hitler did not need to act The crisis over Czechoslovakia was provided for Hitler† and claims that Anschluss in Austria had led German Czechs to â€Å"ungovernable excitement† (Taylor, 1961, p. 152). However, even if Hitler was taking advantage of the crisis, to dismiss his actions as pure opportunism seems churlish; the plan to take Czechoslovakia existed in 1937, before the annexation of Austria took place. This plan also had a wider strategic purpose, even if the execution may have taken advantage of opportunity, particularly in the form of the Munich Agreement. The Pact of Steel also held a higher tactical purpose than mere opportunistic allegiance. In Nazism 1919-1945 A Documentary Reader, it is heralded as a â€Å"diplomatic success in his (Hitlers) preparation for war with Poland securing at long last an alliance with Italy† (Noakes Pridham, 1988, p. 736). Hitler knew that the French and British would not support the invasion, in fact in his Zwitte Buch he makes it quite clear that France shall always be an enemy of Germany: â€Å"In any conflict, regardless on what grounds, regardless for what reasons, France will always be our adversary† (Hitler, 1928, p128). Thus the Pact was important to Hitler, it levelled the field somewhat regarding the issue of Poland. With France and Britain likely to oppose Hitler in this matter, Italy became an important ally. Taylor (1961) counters this view saying â€Å"The Germans attached less weight to the Pact (than the Italians). They took it almost by accident†. Here it seems hard to logically support Taylors comments. The Pact was proposed by the Germans themselves in 1938, so to suggest that it was taken â€Å"by accident† simply does not make sense. Even if it is argued that the Pact was not direct preparation for war with Poland, it was proposed by Germany in 1938 and became reality in 1939. It did not fall to Hitler by accident, it was an opportunity Germany made for itself. Even if one chooses not to see the Pact as preparation for war with Poland, the invasion of Poland itself was preparation for a greater war in Hitlers view. In May 1939 he stated: â€Å"It is not just the Danzig that is at stake. For us it is a matter of expanding our living space in the East and making food supplies secure and also solving the problem of the Baltic States† (Noakes Pridham, 1988, p. 737). Thus the tactical importance of the Danzig and Poland was paramount to Hitler. Not least it represented preparation for a greater conquest; Russia. Furthermore, this principle of expansion into the East was not a new dream of Hitlers, being laid out quite clearly in Mein Kampf: â€Å"When we speak of new territory in Europe today we must primarily think of Russia. This colossal empire in the East is ripe for dissolution. And the end of Jewish domination in Russia will also be the end of Russia as a state † (Hitler, 1926, p. 557) As evidenced above, in 1926, Hitler was convinced that Russia should be Germanys primary goal in terms of land acquisition. Thirteen years later, he is intent on annexing the Danzig to expedite this goal. It is difficult to deny a certain clarity of vision here. Hitler still seems to be following his original wider plan of expansion, namely to reach a position where it becomes feasible to attack Russia. On 23 August 1939, the Molotov-Ribbentrop Pact is signed, facilitating Hitlers invasion of Poland with help from the Soviets. This could be argued as an opportunistic Pact, simply expediting the attack on Poland, expanding German territory and presenting a stronger united enemy to the French and British, allowing Hitler to fight a stronger war in the West if need be. Conversely it could be argued that Hitlers conviction that Germany must expand into living space in the East remained. In this case the non-aggression pact with the Soviets and the subsequent invasion of Poland can be seen as opportunism with a further goal, the invasion of Russia itself. Since Hitler had maintained this attitude towards Russia since 1926 and reiterated it only months before signing the Molotov- Ribbentrop Pact, it would seem that, opportunistic or not, Hitler had signed the Pact with Russia ultimately to facilitate action against Russia herself. Operation Barbarossa further supports the view that action against Russia was always intended, with Hitler invading the Soviet Union on 22 June 1941. If anything it could be argued that a more opportunistic leader would have sought to maintain the Molotov-Ribbentrop Pact and concentrate on what was available in Western Europe, rather than risking a war on two fronts. However, Hitler was not only opportunistic but idealistic, seemingly determined to end â€Å"Jewish domination in Russia†. From a purely opportunistic point of view, starting a war with Russia would not seem the most prudent course of military action given the current conflict in the West, so one can only assume that Hitler did so due to anti-Semitic ideals and his ongoing belief that Russia should ultimately provide lebensraum. To summarise, it is difficult to label Hitler or his foreign policy as either purely planned or purely opportunistic. Taylor (1961) seems to do the latter at the expense of evidence to the contrary, yet equally it cannot be doubted that Hitler often took advantage of fortuitous situations such as the Austrian Crisis, whilst also creating his own, one example being the Pact of Steel. Ultimately it would seem that Hitler had several definite goals in mind as set out in Mein Kampf; to breach Versailles, to build military strength, to unite Germany and Austria, to invade Russia and ultimately to establish Germany as a world power. Whether or not these goals were intended to be accomplished step-by-step, a Stufenplan, or were simply tackled on a more ad-hoc basis, the key aims established in Mein Kampf do seem to persist in later German foreign policy and many of them were achieved. Rather than simply a planner or an opportunist, it would seem that Hitler was both; taking advantage of opportunity to bring him closer to his planned objectives. Henigs (1985) interpretation of Bullocks argument articulates this view extremely well, and it is with this that the discussion shall be drawn to close: â€Å"He combined consistency of aim with opportunism in method and tactic† (Henig, 1985, p. 39). Are Metropolis and 1984 Cautionary Tales? Are Metropolis and 1984 Cautionary Tales? Both Metropolis and 1984 can be viewed as cautionary tales. The concerns communicated within the texts directly align with the concerns of their respective authors and their contexts. Discuss this statement. Texts are fundamentally expressions of the composers contextual concerns, where differing perspectives upon similar issues provide insight into the values prevalent in the composers time. Fritz Langs expressionist film Metropolis (1927) and George Orwells dystopian satire novel Nineteen Eighty-Four (1984) (1949) are linked by their shared exploration of technological advances and social structures that restrict individual autonomy. Lang is optimistic about societal reform whereas Orwell completely rejects the possibility of a cohesive world, revealing the shift in context from Weimar optimism to post-war nihilism. Therefore, a thorough study of the conceptual connections between these texts ultimately allows us to attain an enhanced appreciation of their composers intertextual perspectives on universal concerns. Despite their differing contexts, both composers highlight the dehumanising nature of totalitarian regimes within society. Langs depiction of German expressionism in Metropolis displays the extensive disparities of class that occurs due to the existence of autocratic power. Set in a dystopian future world, Master Joh Fredersons complete control of the capitalistic Metropolis is exemplified through the juxtaposition of the underclass labourers in the Depths, a subterranean workers city while the aristocratic, wealthy industrialists high in the heavens rule over them tyrannically, symbolically representing the oppression of the inferior lower class. This notion parallels the social inequality in 1920s Germany where hyperinflation induced by the Weimar Republics poor economic management led to immense social disparity. Furthermore, the hedonistic behaviour of the upper class in the Golden 20s is epitomised in the privileged life of Freder, depicted by the extreme long shot of the Eterna l Gardens. In contrast, the mise-en-scene coupled with the slow, uninspiring body language of the workers during shift change illustrates the lack of individuality within the working class. Thus, Lang skilfully allows the audience to empathise with the workers by highlighting this perspective, allowing for insight into how totalitarian regimes necessitate conformity as shaped by the context. Orwell mirrors the ramifications of harsh political regimes on the individual and echoes the qualities of the prevalent communist ideology as he examines the psychological impacts of politically enforced conformity on the individual, emphasised by his personal experiences with fascism and his socialist agenda. The totalitarian rule of Oceania, governed by the omnipotent and omniscient Party employs the use of propaganda such as Big Brother and Newspeak to manipulate people, leading to a society in which the people unquestioningly obey their government and mindlessly accept propaganda as reality, similarly represented during Stalins arbitrary governance in Soviet Russia. The complete suppression of independent thought is described through anaphora in Thoughtcrime does not entail death: thoughtcrime IS death provides parallels to the contextual deprivation of freedom of speech as facilitated by Soviet governance. Orwell employs the protagonist, Winston Smith, to rebel against the Party s doctrine, paralleling the mass uprising in Metropolis, through his blow struck against the Party political act as his subversion culminates in a sexual relationship with Julia which challenges how the Party, and similar dictatorships in Orwells context, suppress human sexuality and relationships. However, Winstons attempt is rendered futile as the psychological and physical torture instigated by the Party in the novels poignant culmination results in Winston succumbing to the totalitarian rule when he states with an accepting tone of voice that He loved Big Brother. Talent Management and Acquisition: Human Resource Management Talent Management and Acquisition: Human Resource Management Before going into the discussion on Talent Management, it would be apt to understand the word Talent. Talent in general terms refers to the capabilities, skills or the art, a person possess in a particular field. It also refers to those people who have high potential, scarce knowledge and skill or who can successfully bring about transformation and change in the organization. Talent management refers to the process of developing and integrating new workers, developing and retaining current workers, and attracting highly skilled workers to work for a company. Coming to the word Talent Management in an Organisation, it refers to those special steps an organization adopts to recruit, develop and retain its pool of top talent. The steps adopted should normally be creative and should not project bureaucracy. Talent Management also denotes a deliberate approach taken up by an organization to attract, develop and retain people with the aptitude and abilities to meet not only the current requirements but also future organizational needs. In todays talent-hungry market scenario, one of the greatest challenges that organizations are facing is to successfully attract, assess, train and retain talented employees. Talent Management encompasses in itself the entire process of Planning, Recruiting, Developing, Managing, and Compensating employees throughout the organization. Organizations have realized the need for talent management and are now focusing to develop and retain the existing talent in their organization rather than trying to acquire a new talent because the cost of identifying, developing and retaining the talent internally is more cost effective instead of replacing the talent which is lost from external market. Though it may appear initially that in the process of retaining talent, we are spending more in terms of increased wages, rewards and recognition, when we practically analyse, the cost of acquiring a new talent is higher. Apart from higher cost of acquiring the new talent it has to additionally face the initial hiccups of this new employee getting along with the organizational goals and strategies. Every business unit is making sure that they can respond and withstand the challenges of talent crisis by developing an effective talent management strategy like identifying the key talented people in the organization, cultivating and developing the skill of their present workforce and retaining highly talented employees by protecting them from competitors. HISTORY OF TALENT MANAGEMENT The origins of Talent Management can be traced to the 1990s with the realization of the immense value of the Human Asset for organizational success surpassing every other resource. Today it is a very widely used terminology with Google returning about 26,300,000 results. Many companies commit the mistake of putting a herculean effort in attracting the best employees but fritter away this valuable resource by not making any effort to develop or retain them. Companies have initially thought of talent management as a means to solve high employee turnover. In course of time it has become part and parcel of the corporate strategy itself with a key responsibility placed on the line managers. One cannot wish away the fact that these managers have to play a pivotal role in nurturing the talents and skills of those reporting to them. In other words, it is a case of joint trusteeship between the line and staff functions. However, in Indian Companies, talent management is of fairly recent origi n. Talent Management Process Organizations are made up of people: people creating value through proven business processes, innovation, customer service, sales, and many other important activities. As an organization strives to meet its business goals, it must make sure that it has a continuous and integrated process for recruiting, training, managing, supporting, and compensating these people. The following chart shows the complete process: Creative ways to innovate Talent Acquisition There are seven creative ways to innovate Talent Acquisition which is mention here:- Talent Acquisition Strategy Outsource Internally: A clever way is to get someone else to do your job. Its a clever way of finding the right person for a position while adding to the insurance of a successful hire. Involve the hiring manager, the superiors, the subordinates this persons work will affect. Collect their ideas for increasing productivity, satisfaction and success. What skills are required? What personal traits will be helpful? What strengths are already on the team? Which might be missing? Translate this input into the skills and personality attributes that tell you exactly what to look for in a candidate. Market your openings in ways you may not have tried before, and build relationships to reach people youve never reached before. Set up an employment interest station in your lobby, at tradeshows, or conferences. Give your business cards to salespeople, or anyone who can evangelize employment, or who may come across colleagues, or even customers, interested in employment with your company. Think like a talent scout, and open your recruiting efforts up to extend beyond the familiar grounds for sourcing talent. Create a widespread referral network that works continuously. Recent hires, association colleagues, retirees and high performers who have left your company are all excellent points of reference. Consider putting up wanted posters, describing your ideal candidate, complete with a cash reward. The reward gets split among all referrers in a line that lead to a successful hire. There can also be other incentive referral programs, like points awarded for referrals, with redemption for prizes, travel, or paid vacation days. However its implemented, the key ingredient is people reaching out to other people. Really interact with people who show interest in joining your company. Job seekers, both active and passive, are a fountain of information about your business, your industry, your competition and your customers. If you develop the approach of treating your interested job seekers like you would treat prospective customers, this can become second nature. Forget about auto-responders on email, or generic postcards. These can actually confirm an applicants suspicion of being a number rather than a valued prospective employee. Create an easy, non-intimidating talent collector that makes it easy for people to explore your company, what its about, what its like to work for. The best place to do this is your company website, with its global reach, and endless possibilities for communication and relationship building around the clock. Move the Careers area to a prominent position on your site. Turn around your application process, reduce your workload and find the right people for open positions fast by having interested job seekers create a profile of themselves. You can collect more information specific to your companys hiring objectives, and also begin to turn the workload in your favour by not having to respond to each individual application. This way, you can build your talent pool exponentially to always have a ready source to search for current and coming position openings. REVIEW OF LITERATURE OF TALENT MANGEMENT AND TALENT ACQUISITION While study of talent management and talent acquisition. I have been read some articles; Review of literature some mentioning her Business Editors High Tech Writers,Dec4,1998 We are a marketing and communications company with Internet and interactive businesses at our core, said Werner Haase, co-chairman and chief executive officer of Exceed, Inc. Whether our clients are looking for ecommerce solutions, or communication strategy and execution for mergers, acquisitions, corporate branding, Web development, human resources or consulting services, weve got the talent to deliver. Ian Cunningham,2007 This paper explores ways in which organizations can take a systemic stance on talent management. The article is based on work done in a variety of organizations plus research in HR functions. The need is for a systemic approach to talent management. Just focusing on talent acquisition is misguided and unhelpful. The article has real practical implications for leaders/managers and learning and development professionals in setting up a functional strategy for talent management. The article will be of value to managers and learning specialists who are involved in talent management strategy. Business Finance Week, Atlanta, Feb 18, 2008 In the paper, McCoy says that in both good economies and in times of economic uncertainty, it is incumbent upon senior management and human resource (HR) leaders to be smart about the resources they hire and ensure their organizations workforce is structured for flexibility and maximum productivity. PR Newswire, New York, Mar 5, 2008 A January 15, 2008 Wall Street Journal article (Demand Rises for Talent Management Software) identifies one of many issues that shine a spotlight on the looming talent crisis: a labour shortage in industries across the board caused by the aging of the Baby Boomer generation and a decline in worker satisfaction. The Banker, London, Jul 2008 Outsourcing requires the same commitment to understanding organisational goals, due diligence and governance as a merger, acquisition, or strategic partnership. Before any outsourcing initiative is undertaken, there needs to be a clear vision of how the project enhances stakeholder value. Infosys finds that its most successful clients have a well-thought-out, long-term, strategic sourcing plan that focuses less on cost savings and more on leveraging global talent and industry expertise. This article discusses location strategy while considering global sourcing. Steven Land berg, Jan 2010 Positions on what can a corporate hiring executive learn from sports teams an approach to talent acquisition is answered. When pursuing talent acquisition, executives can observe some interesting analogies and learn some lessons from sports teams. First, talent selection and acquisition is recognized as one of the most critical aspects for success in a sports organization. Sports teams frequently acquire free agents that have moved amongst a number of teams with the understanding that many of those moves are not necessarily the choice of the player. Chris serres,Jan24,2010 Two years of brutal downsizing and consolidation on Wall Street, combined with the disappearance of such storied firms as Lehman Brothers and Bear Stearns, as well as a slew of regional investment banks, have given Piper the opportunity to play on a bigger stage, according to industry analysts. Piper declined to comment for this article, citing a company policy against discussing its financial performance or other material non-public information in advance of earnings. PR Newswire, New York, Apr 26, 2010 Media Link LLC has launched an Executive Search Practice and hired Christopher Nutile, one of the most respected professionals in the executive search and talent acquisition sector, to run it as Director of Executive Search, it was announced today by Media Link Chairman CEO Michael Kassan and President COO Wenda Harris Millard Business Wire, New York, Apr 28, 2010 In creating i-GRasp 3.0 we incorporated many of the features that customers said were vital to them in terms of increasing recruiter productivity, reducing operating and IT costs through enhancing self-configuration capabilities, and providing a great candidate experience as they step up recruitment activity in the face of economic recovery. Step Stone Solutions on-demand (SaaS) software and services enable organisations to implement efficient processes, including: attraction and hiring, post-hire talent management, performance management, compensation management, skills and competency management, career and succession planning, training and development management. Recent trends in talent management Attracting qualified talent is the critical first step in the talent management cycle. Jobs are plenty, finding the right candidate is the challenge. The need is to sell a job. Having sold the job well, retaining good employees is the next challenge that arises. And the companys brand image makes these tasks easier. Hence the marriage of compulsion arises between HR and marketing principles-employer branding. As we know that we get good customers with a good brand. In the same way companies must develop their image in the society by implementing the best practices in each and every aspect. Employer branding therefore helps a company attract, recruit, and retain employees that if wants and is becoming increasingly important in attracting and retaining star performers in a talent-tight market. Employer branding is not different from (branding a product or service and the payoff are identical. Some of them are product service branding customer acquisition is easier Increased retention possible Loyal customers Less price sensitive customers Employer branding Recruiting people is easier Reduced employee churn Committed employees Less CTC sensitive employees Selecting Talent An effective retention strategy begins at the earlier stages of the recruitment selection process. This is true because most of the employee turnover happens due to poor chemistry or bed fit. The research indicates that most of the people leave organizations due to the mistakes made during the hiring phase. For this reason some smart companies are adopting the strategy of hire for attitude train for skill. They have realized that it is easier to develop the skills capabilities that an employee needs than to attempt to change the employees personality or mind set. For instance, although Infosys receives about twice the number of application as its competitors it is very selective in recruiting employees. In the financial for 2004-2005, it received close to one million resumes which went through rigorous selection process and offers were made to about 1.5% of the applicants. Infosys looks at candidates who display a high degree of learnability. Indian company was selecting a senior marketing manager after the candidate had gone through several rounds of interviews. The company had identified the person they thought was the right one for the job and was on the verge of making an offer. Retaining Talent In present scenario people choose companies which have congenial atmosphere and prefer change if they dont get desirable, as it may hinder the growth and success of the company. Hence retention is vital than recruitment. The attrition rate of employees in organization is alarming. Take any industry, any sector, any organization and you can find more than enough examples of employees joining and leaving their workplace. All this adds to the worry of HR managers who are only left with the option of scratching their heads and singing no mercys all-time hit-where do you go? Thus it is an organizations ability not only to recruit, but also to cultivate and retain, talent that will ultimately determine its longevity. Two major trends point to the growing importance of employee retention as an important HR issue. Cost of Employee Turnover Turnover is important because it costs the organization money in direct expenses to recruit and train new hires and indirect expenses to pay overtime for remaining workers, when necessary, and in opportunity cost of lost production. With a 10 per cent turnover rate per year and on average individual pay level of $40,000 might be expected to spend between $ 4 million and $ 8 million per year on turnover-related costs. Talent management involves in 1. Recruiting- Does the firm have a formal recruitment processes to recruit internally or externally? 2. Career Management- Is there clarity in the career path for the employees? 3. Succession Planning- Are there clear-cut plans for who steps into which position at which time. This involves matching current potentials with future organizational demands. 4. Performance Management- This should be able to tell us how each staff performs in his/her present responsibilities. A very good performance Management should be able to unfold the following; those who need to be rewarded, those who need to be cautioned, those who need additional responsibilities, Staff training and development needs, Promotions, Demotions etc. 5. Reward Management- Talent Management will not succeed without a system that clearly defines performance results. Average, Superior and Outstanding performers in an organization should be rewarded differently otherwise outstanding performers for instance will not be motivated to work harder. Todays Top 10 Talent-Management Chalenges Attracting and retaining enough employees at all levels to meet the needs of organic and inorganic growth All three companies are facing a talent crunch. Essar, for example, has grown from 20 thousand employees to a staggering 60 thousand in the past 3 years. Fifty-five per cent of their employees have less than two years of tenure. Creating a value proposition that appeals to multiple generations With four generations in todays workplace, most companies are struggling to create an employee experience that appeals to individuals with diverse needs, preferences and assumptions. Developing a robust leadership pipeline I believe one of the biggest potential threats to many corporations is a lack of a robust talent pool from which to select future leaders. This is in part a numbers issue. Rounding out the capabilities of hires who lack the breadth of necessary for global leadership Its relatively straightforward to identify and assess experts in specific functional or technical arenas, but much more difficult to determine whether those individuals have the people skills, leadership capabilities, business breadth, and global diversity sensibilities required for the nature of leadership today. Transferring key knowledge and relationships The looming retirement of a significant portion of the workforce challenges all companies, but particularly those who are dependent on the strength of tacit knowledge, such as that embedded in customer relationships, a key to Mercers business success. Stemming the exodus of Gen Xers from corporate life A big threat in many firms today is the exodus of mid-career talent-people in whom the organization has invested heavily and in whom it has pinned its hopes for future leadership. Redesigning talent management practices to attract and retain Gen Ys The challenge of calibrating talent management practices and programs to attract and engage our young entrants is critically important to all firms. Creating a workplace that is open to Boomers in their second careers. Age prejudice still exists, but smart companies are looking for ways to incorporate the talents of Boomers and even older workers in the workforce. In many cases, this requires rethinking roles and work relationships. Overcoming a norm of short tenure and frequent movement Some industries, such as specialty retail, are known for having a very disposable view of talent. Companies intent on changing that norm, such as The Gap, must address both external influences in the marketplace and an internal mind set. Enlisting executives who dont appreciate the challenge Many talent executives complain that business leaders still believe that people are lined up outside the door because of the power of the companys brand. The challenge of enlisting the support of all executives for the transition from a talent culture that has traditionally operated with a buy strategy to one that places more emphasis on build is widely shared. CRITICAL APPRAISAL Firstly I want to discuss about Critical appraisal. It is the process of carefully and systematically examining research to judge its trustworthiness, and its value and relevance in a particular context. When I study some the articles of talent management and talent acquisition then I find something which is helpful in company to solve the problem related to talent management and talent actuation issue. 1. Costs The costs of having to replace someone with scarce skills are considerable. Firstly, the Recruitment costs are substantial. Qualified staffs, especially Blacks and Women, are not freely available in the market place. This means that agencies or search consultants are required to find such talent and they are expensive. Further costs are incurred during the first 3 6 months of employment during which new staff are seldom fully functional 2. Risk Despite every attempt to follow effective selection practices, there is always a risk that new staff will not perform as expected. It is often said that while organisations select people on their competence and experience, they fire or lose them due to lack of cultural fit. A highly competent professional who is unable to fit the organisational culture is unlikely to be effective or remain for long. This is particularly true in respect of HDIs entering a firm which has been historically white and or male dominated. Client Service and Opportunity Costs In a service organisation service excellence relies largely on personal relationships. It demands that clients feel confident in the people providing the service and that service providers have a memory of client needs and issues. If that relationship is broken as a result of key talent leaving the organisation, the capacity of the firm to provide sustainable service is severely compromised. This has the potential to compromise future business with the associated opportunity costs Lack of Capacity Lack of people with suitable skills and talent is a key restraint in terms of service capacity. This manifests itself at 2 levels. Firstly, firms soon reach a state of overload. Deadlines are missed, standards and quality of work drop and a vicious cycle emerges and feeds on itself. This is a very common phenomenon with small and medium sized professional firms. They do not have the capacity to manage their growth or the peaks and valleys associated with the modern business world. Secondly, the firm is so consumed with meeting operational deadlines that it loses its ability to keep up to date with latest best practice, legislation or other issues demanding new skills. In this case clients will soon recognise that mistakes are made due to lack of currency of skills. These are some of the more visible risks to firms who do not pay attention to the attraction, growth and retention of key talent. Beyond the visible, other manifestations of the problem arise. Staff morale declines because leadership talent is absent and this energy drop is transferred to the client. Internal politics and protection of territory or unwillingness to share information and surface problems affect the functioning of the firm. All of these things affect the ability of the organisation to offer great service and take advantage of opportunities to grow Conclusion When I study then I decided that the attraction, growth and retention of talent are a key success factor for modern service based knowledge organisations. To be known as an employer of choice is considered a key organisational goal with direct benefits. Whether is a small accounting firm or a large consulting organisation there are certain processes that need to be applied for effective talent management. However, research has shown consistently that the most important factor that influences a persons decision to stay or leave an organisation is the relationship with their boss. Other key factors are opportunities for personal growth and career development, the culture of the organisation in terms of facilitating innovation and the nature of the work itself South African organisations, large or small, have an obligation to the country and to themselves to grow the professional skills required for economic growth and competitive advantage.